Director, Consumer & Shopper Insights

Director, Consumer & Shopper Insights

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

Our Critical Sales Skills
At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.


• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.


• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.


• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.


• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.


• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

• Circana is looking for passionate client advocates with strong analytic skills to drive the adoption and advancement of Circana consumer and shopper solutions. You will be skilled in consumer and shopper behavior-based analytics, collaborating with our clients and internal teams to add value by applying insights gleaned from Circana extensive set of data/platforms. Seeking individuals with a natural curiosity and passion for insights who can work autonomously in a fast-paced environment.


• This role will support Circana’s engagement within Center of Store Food & Beverage and will require data analytic skills to promote training and adoption of Circana’s new and existing analytic insights solutions.

Job Responsibilities [Select Those That Apply]

• Analyze and interpret data and translate it into meaningful solutions that create value every day for the client


• Drive usage and adoption of Circana’s analytic insights tools across the client’s marketing, consumer insights and sales departments


• Successfully roll out Circana’s Receipt Panel and train the client, encouraging usage


• Create business-issue related consumer & shopper stories in Circana’s technology platform, Unify+


• Help train Circana’s AI on client’s specific business questions


• Build sustainable client relationships and establish Circana as the indispensable partner

• Serve as trusted advisor to the client, Circana Client Insights team, and Circana cross-functional partners

• Identify business issues and opportunities and suggest the appropriate analytic approach to educate the client, shape their thinking, and influence the decisions they make

• Ability to work in a fast-paced environment - track and organize multiple work streams against several client stakeholders and manage time and resources against changing priorities


• Demonstrate strong interpersonal communication and presentation skills including regular and proactive communication with the internal and client teams; present a professional image


• Hybrid work environment, two days per week in Irving, TX. But fully remote is possible for the right candidate.

Requirements

• Bachelor’s degree required, advanced degree a plus


• 7-10+ years of CPG or retail experience with a focus on syndicated data insights


• Experience with syndicated data or customer data required


• Demonstrated expertise in translating syndicated data and analysis into relevant implications within the CPG industry


• Proven skills summarizing or presenting complex technical subject matter for/to a non-technical audience; strong and well-rounded communication skills with the ability to consult with clients to influence thinking


• Strong project management skills with the ability to maintain focus and poise amidst concurrent and competing priorities

Circana Behaviors
As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.


• Seek Clarity: Embracing complexity to create clarity and inspire action.


• Own the Outcome: Being accountable for decisions and taking ownership of our choices.


• Center on the Client: Relentlessly adding value for our customers.


• Be a Challenger: Never complacent, always striving for continuous improvement.


• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.


• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location
This position can be located in the following area(s): Remote, United States

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $125,000 to $140,000 USD.

This job is also eligible for bonus/incentive pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

The anticipated application deadline for this position is approximately March 1, 2026.

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