Director, Consumer Marketing

Please note that this position is based in Princeton, NJ or San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

The Director, Consumer Marketing drives the consumer media strategy for NUPLAZID®, a brand that makes a real difference for people living with Parkinson's disease psychosis and the people who care for them. You'll lead media planning and analytics, manage the brand's consumer materials and website, and work with Customer Insights & Performance to turn research and reporting into smarter marketing decisions.

Key Responsibilities:

• Leads the digital marketing strategy for consumer disease education and branded tactics.


• Establish consumer marketing KPIs, monitor campaign and program performance, and use data and insights to optimize engagement, conversion, persistence, satisfaction, and return on investment.


• Manage agency partners, including scope, budget, timelines, quality and performance, while ensuring resources are allocated against the highest strategic priorities.


• Lead the development and execution of consumer promotions across digital, social, CRM, media, print, and sales, ensuring consistent and connected experience.


• Partner with Payer, Value and Access (PVA) team on consumer facing messaging for Acadia Connect


• Leads and manages consumer facing congresses which includes, development of the booth, consumer ad boards, educational programming and patient/caregiver education materials .


• Leads the strategy of search engine optimization (SEO)/search engine marketing (SEM) GEO/AEO activities to drive engagement.


• Monitors progress of approved plans and adjusts as necessary following in-depth analytics and ROI analysis.


• Responsible for ensuring that all medical, legal and regulatory (MLR) processes are followed and all programs are compliant and aligned with corporate policies.


• Other duties as assigned.

Education & Experience

• Bachelor’s degree in marketing or related; MBA highly preferred with emphasis Brand Management, Consumer Marketing or Consumer Market Research


• Minimum of 10 years of progressively responsible experience and advancement within pharmaceutical or biotech industry.  An equivalent combination of education and experience may be considered.


• A minimum of 6 years in a brand marketing experience. 


• Neurology therapeutic experience preferred but not required. 


• Previous experience in a product manager’s role preferred but not required.

Required Skills:

• Recent, launch experience or major new indication launch experience preferred.


• Strong Biopharma brand management and demonstrated multi-channel digital expertise.


• Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.


• Demonstrated ability to work in a dynamic, fast paced, team-oriented environment.


• Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.


• Exceptional communicator with strong verbal, written, and presentation skills


• .Ability to travel up to 30% of time.

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