Director, Content & Design

The Director of Design & Content is the creative leader responsible for shaping, elevating, and executing Dan-O’s visual and content expression across all touchpoints. This role owns creative direction, concept development, and day-to-day execution, ensuring the brand shows up consistently, creatively, and on time. This is both a hands-on creative role and a strategic leadership role. 

Creative Leadership & Brand Stewardship

• Own and evolve Dan-O’s visual identity, creative standards, and content voice.
• Ensure all creative work aligns with brand positioning, tone, and purpose.
• Serve as the creative decision-maker while encouraging strong ideas from the team.
• Continuously raise the creative bar while staying true to the Dan-O’s brand.

Concept Development & Campaign Creation

Lead creative conception for:

• New product launches
• Seasonal and evergreen campaigns
• Email marketing
• Paid and organic digital media
• Retail and shopper marketing assets
• Translate marketing briefs into clear creative direction and standout concepts.
• Ensure creative ideas are platform-appropriate and execution-ready

Content Strategy & Execution

• Drive content development, including concepting and staging content, based on the annual marketing calendar.
• Ensure a steady pipeline of high-quality content across:
• Email
• Social (organic & paid)
• Website & e-commerce
• Video platforms
• Balanced planned content with real-time and opportunistic moments.
• Ensure content ladders up to broader band and business goals.

Team Leadership & Workflow Management

• Lead, mentor, and develop a creative team, including videographers/photographers, content producers and designers.
• Set clear priorities, timelines and expectations for the team.
• Manage creative workflows to ensure projects are delivered on time and on brief.
• Partner with marketing leadership to resources projects appropriately.
• Foster a collaborative, positive and high performing creative culture.

Qualifications

• 8+ years of experience in creative, design or content roles
• 3+ years of experience leading or managing creative teams
• Strong background in brand design, content and campaign development
• Proven ability to concept, not just execute
• Experience working with fast-paced brands or consumer products 
• Experience in CPG, food, beverage, or lifestyle brands 
• Video-first mindset with an eye for storytelling
• Experience working with founder or personality-driven brands

Success Looks Like

• Demonstrates strong creative instincts with a sharp eye for detail
• Communicates clearly and confidently, both written and verbal
• Stays organized, proactive, and consistently meets deadlines
• Balances big-picture strategy with hands-on execution
• Manages multiple projects simultaneously without losing momentum