Director Content & Merchandising, MakerPlace (Remote)

Support Center - Irving
The Director - Content & Merchandising, MakerPlace, is part of a larger Digital and Omni channel platform and will be responsible for leading a team to define, refine, and optimize the MakerPlace content & site merchandising strategy, inspiring customers to search, browse, shop, buy, and return. This role will work collaboratively to minimize customer bounce rate while maximizing time on site, conversion, and GMV growth. Responsibilities include team leadership, executive alignment and communication, cross-functional management, and deep expertise in content and merchandising.
This role will partner to scale MakerPlace from its nascency to a fully operating and optimized business unit. Because MakerPlace is still a startup, this role will be dynamic and evolve as the business unit matures & evolves. As such, a self-starter with comfort in ambiguity and the ability to create a vision and plan for the future will thrive.
This role will lead cross-functional collaboration and alignment across product, engineering, marketing, site experience & optimization, and growth, incorporating the needs and constraints of all stakeholders.
We have launched a world-class 3rd Party Marketplace for Maker-Sellers to learn, grow, connect, teach, and sell their handmade finished goods and services. This effort is a primary strategy to deliver a full transformation of the digital ecosystem for the company.
* Work closely with Senior Executives to identify gaps and opportunities to maximize content strategy and assortment growth
* Grow, lead, and manage a team of Content and Site Merchandising managers, merchandisers, and associates
* Support the onboarding of new MakerPlace team members as we rapidly grow the organization
* Collaborate with cross-functional partner teams, including Product, Tech, Marketing, and Growth, to scope and prioritize MakerPlace Content & Merchandising initiatives
* Research and actively develop new content and assortment opportunities
* Create an inspirational, seamless shopping experience to help drive brand perception, encourage basket building, and enhance conversion and customer satisfaction
* Execute content and merchandising strategies for navigation, on site search, assortment layout, and site enhancements
* Measure, analyze, and report how customers interact with the site across devices to drive strategic, actionable recommendations for conversion
* Collaborate with Growth team to identify gaps in the product assortment and win new potential sellers
* Define linking strategies, taxonomy, attribution, and cross-site opportunities to ensure consistent customer experience throughout the site
* Support Product team in implementing SEO recommendations
Other duties as assigned
Minimum Knowledge/Skills/Abilities
Minimum Education
* Bachelor's degree in merchandising, marketing, economics, business, finance, engineering, or related field required (MBA preferred or commensurate work experience)
Minimum Special Certifications or Technical Skills
* Thorough understanding of desktop, mweb, and app technologies
* Detailed understanding of ecommerce, content strategy, macro retail trends, and site merchandising
Minimum Type of Experience the Job Requires
* 10+ years of professional non-internship digital, ecommerce, retail, marketplace, and/or technology
* 5+ years of ecommerce, retail, marketplace, technology, or consumer experience at Manager level or higher
* Experience and passion for building ground up, nascent business models/functions/products/services
* Entrepreneurial but can also collaborate well within a matrixed organization
* Use creative thinking to identify and research high-value content & merchandising opportunities
* Use project management skills to drive toward the desired outcome. Lead specific work streams. Build consensus.
* Work well and lead teams. You are driven, but collaborative, and think "team first"
* Easily distill information into succinct, insightful summaries
* Able to custom create extensive, multi-part presentations and your strong public speaking skills help you deliver the ideas to others
* Ability to manage large workload, while producing quality work in a fast-paced environment with interruptions and deadlines
* Customer-obsessed with high-quality standards for delivering a differentiated value proposition and maximizing both GMV and revenue
* Desire and ability to thrive in ambiguity as part of a startup business
* Excellent Microsoft suite abilities, including executive-level presentations and project management software
Range: 107,100.00 - 187,400.00 - 267,800.00 USD Annual
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Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
To review a comprehensive list of benefits, please visit Michaels Benefits (MIKBenefits.com)
CO, CT, WA and RI only - To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges - CO, CT, WA and RI. (MIKBenefits.com)
For 50 years, Michaels has been the best place for all things creative. We strive to inspire our customers, cultivate confident leaders, and serve our communities by fostering an inclusive environment for everyone to learn, shop, and create. At Michaels, everyone has a seat at our craft table and every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is committed to delivering on our purpose to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,290 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
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