Director - Content Strategy

About Responsive

About the Role

We’re hiring a content leader who shapes how we connect with our customers, scaling a content engine that is both engaging and commercially effective.

You’re someone who understands that most B2B content is painfully forgettable -  polished, jargon-rich, and written for internal approval instead of real humans. We want better than that.

We want content that earns attention, creates recognition, and makes customers, prospects, and partners feel understood. The right person is equal parts editor-in-chief, strategist, and tastemaker.  You’ll lead a small, high-impact team, partnering closely across marketing and GTM leadership to define how Responsive shows up in a market being rapidly reshaped by AI.

What You'll Do

Build content that grabs attention and drives engagement

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  Translate Responsive’s narrative, market perspective, and campaign priorities into a cohesive multi-channel content strategy

  
  


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  Set editorial standards, voice, and tone that make our work more human, accessible, opinionated, and valuable to customers and prospects

  
  

Create a unified editorial engine that drives pipeline

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  Own the content calendar across thought leadership, campaigns, web, YouTube, customer stories, and related programs and channels

  
  


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  Connect company priorities, market trends, customer pain points, product launches, marquee events, and executive voices into integrated campaigns that make the most of moments that matter

  
  


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  Balance creativity with performance, using audience insight, campaign, and channel data to strengthen engagement, conversion, and pipeline impact

  
  

Build for human and AI-driven discovery

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  Ensure Responsive’s website and content are built for both human and AI-enabled discovery and engagement as buyers increasingly research and make decisions using search, social, communities, and AI assistants

  
  


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  Partner with growth team to improve S/A/GEO, organic visibility, and website clarity 

  
  

Raise the bar and model the craft

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  Coach team, business partners, and executives to communicate with greater clarity, authenticity, and audience empathy

  
  


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  Write, edit, and shape select high-impact pieces yourself - from thought leadership assets to social presence

  
  

Lead the team and creative bench

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  Manage a small team of copywriters and creators alongside freelance, agency, PR/social, and research partners

  
  


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  Create clear briefs, standards, processes, and feedback loops that enable high-quality work at scale

  
  

Who you are:

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  An editorially minded storyteller with strong taste, judgment, and a high bar for quality

  
  


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  A sharp writer and editor who can make complex ideas clear, human, and compelling, pushing beyond the boundaries of safe or generic B2B content

  
  


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  A commercially minded marketer who understands how content supports pipeline, campaigns, conversion, and expansion

  
  


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  Skilled at creating clarity from ambiguity and focusing teams on what matters most

  
  


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  Dialed into how AI is changing buyer research and interactions and able to evolve content strategy accordingly

  
  


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  A visible voice with a body of work - published writing, social presence, podcasts, or other evidence that you can shape and share a point of view in the market

  
  

Qualifications

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  10+ years of progressive content marketing and strategy experience in B2B/B2C tech

  
  


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  5+ years in marketing leadership roles, including coaching copywriters and freelancers

  
  


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  Bachelor’s degree required

  
  


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  Journalism, editorial, communications, or publishing background is a plus

  
  

Additional Information

Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the compensation range is $175,000–$225,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. 

Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland.

In addition to a competitive compensation package, Responsive also offers the following benefits:

📈 401k with company matching

📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

🏝 4 weeks of paid vacation, paid sick days, and paid bereavement

✈ 4 week sabbatical after 5 years of service

🍀 Mental Wellness Program (EAP) to support your well-being and self-care

🍹 Team events, such as happy hours, off-sites, and team building events

❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage