Director, Digital Growth Marketing

RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.

OVERVIEW:

The Director, Digital Growth Marketing will serve as the strategic leader responsible for driving digital demand generation, market development, and scalable growth initiatives for RxSight’s Light Adjustable Lens (LAL) and Light Delivery Device (LDD). This role will lead the company’s digital-first marketing strategy across HCP and direct-to-consumer (DTC) audiences, focusing on funnel creation, digital engagement, marketing automation, website strategy, and performance analytics.

This individual will oversee digital agency partnerships, optimize the marketing technology ecosystem, and drive measurable business growth through data-driven marketing programs while ensuring all activities comply with applicable regulatory and legal requirements.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead RxSight’s digital growth marketing strategy to drive awareness, engagement, lead generation, and conversion for LAL and LDD globally. 
• Develop and execute integrated digital demand generation and market development campaigns targeting healthcare professionals (HCPs), practices, and patients. 
• Own and optimize digital funnel-building initiatives including SEO, SEM, paid social, display advertising, retargeting, email marketing, and marketing automation. 
• Define and manage RxSight’s global website strategy for both HCP and DTC audiences, ensuring optimized user experience, engagement, conversion, and scalability. 
• Lead digital marketing analytics, reporting, attribution modeling, and KPI tracking to drive data-informed decision-making and measurable ROI. 
• Serve as the primary lead for Salesforce (SFDC), Marketing Cloud, CRM integration, lead management workflows, and marketing automation systems. 
• Establish and continuously improve digital marketing infrastructure, technology stack, and automation capabilities. 
• Partner closely with Sales, Professional Education, and Product Marketing to align digital campaigns with commercial priorities and customer journeys. 
• Oversee and optimize relationships with digital agencies and external marketing partners. 
• Drive innovation in digital engagement strategies, audience segmentation, personalization, and omnichannel marketing execution. 
• Ensure all digital marketing initiatives comply with regulatory, legal, and privacy requirements. 
• Support international digital expansion strategies and localized digital campaign execution. 
• Build and develop scalable digital marketing capabilities, processes, and team infrastructure over time. 
• Evaluate and implement emerging digital marketing technologies, including AI-enabled tools and automation platforms, to improve campaign performance, audience targeting, personalization, and operational efficiency.
• Oversee brand representation and customer engagement opportunities across trade shows, conferences, and commercial events.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Proven success leading digital growth marketing and demand generation programs within medical device, healthcare, or other regulated industries. 
• Deep expertise in SEO, SEM, paid social, marketing automation, CRM systems, email marketing, and digital analytics. 
• Strong experience managing Salesforce (SFDC), Marketing Cloud, and integrated marketing technology ecosystems. 
• Demonstrated success building and optimizing digital sales funnels and lead generation programs. 
• Experience leading digital agency strategy, selection, and performance management. 
• Strong analytical mindset with expertise in campaign optimization, reporting, attribution, and ROI measurement. 
• Ability to balance strategic leadership with hands-on execution in a fast-paced growth environment. 
• Excellent cross-functional collaboration and communication skills. 
• Strong understanding of regulatory and compliance considerations within healthcare marketing.
• Familiarity with AI-driven marketing technologies, predictive analytics, audience segmentation, and marketing automation tools used to optimize digital engagement and campaign effectiveness.

SUPERVISORY RESPONSIBILITIES:

• Lead and develop digital growth marketing capabilities and team structure to support company growth objectives. 
• Manage external digital agencies, consultants, and marketing vendors. 
• Provide leadership and mentorship across digital marketing operations, analytics, and automation functions.

EDUCATION, EXPERIENCE, and TRAINING:

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field required; MBA or advanced degree preferred. 
• Minimum of 8–10 years of progressive marketing experience, including significant experience in digital growth marketing, demand generation, and marketing strategy. 
• Minimum of 5 years of leadership experience managing high-performing marketing teams and/or agency partners. 
• Experience within medical device, healthcare, life sciences, or other regulated industries strongly preferred. 
• Proven experience leading digital demand generation and market development programs for both HCP and patient audiences. 
• Demonstrated success managing CRM systems, marketing automation platforms, and digital marketing technology ecosystems, including Salesforce (SFDC) and Marketing Cloud. 
• Experience overseeing SEO/SEM, paid media, social advertising, website strategy, marketing analytics, and omnichannel digital campaigns. 
• Experience supporting global or international marketing initiatives preferred. 
• Training or certification in digital marketing, analytics, marketing automation, or CRM platforms preferred. 
• Proven ability to lead cross-functional initiatives and align marketing strategies with commercial business objectives.
• Training to be completed per the training plan for this position as maintained in the document control system
• The training requirements on TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy and TRN-10009 Code of Business Conducts and Ethics must be diligently completed within 30 days from the hiring date and on an annual basis

CERTIFICATES, LICENSES, REGISTRATIONS:

• No specific certifications or licenses required. 
• Certifications in digital marketing, marketing automation, analytics, or CRM platforms are preferred. 
• Preferred certifications may include: 
• Salesforce Marketing Cloud Certification 
• Google Analytics Certification 
• Google Ads Certification 
• HubSpot Marketing Software Certification 
• SEO/SEM or digital advertising certifications 
• Experience working within regulated healthcare or medical device environments preferred. 
• Ability to travel domestically and internationally, as needed.

COMPUTER SKILLS:

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). 
• Advanced experience with Salesforce (SFDC), Marketing Cloud, CRM systems, and marketing automation platforms. 
• Expertise with Google Analytics, SEO/SEM tools, paid media platforms, and social media advertising dashboards. 
• Experience managing CMS platforms, digital asset management systems, and website optimization tools. 
• Familiarity with marketing analytics, reporting dashboards, and attribution platforms.
• Experience leveraging AI-enabled marketing, analytics, and content optimization tools preferred.

Performance Metrics

• Growth in digital lead generation, funnel conversion, and pipeline contribution. 
• Website engagement, SEO rankings, digital traffic, and conversion performance. 
• ROI and effectiveness of digital campaigns and paid media investments. 
• Marketing automation performance and CRM optimization. 
• Growth in digital brand awareness and audience engagement. 
• Scalability and effectiveness of digital marketing infrastructure and systems.

Notice to Staffing Agencies and Search Firms:

RxSight does not accept unsolicited resumes or candidate submissions from staffing agencies or search firms for any employment opportunities. All agency engagements must be authorized in writing for a specific position by RxSight’s Talent Acquisition department. Any resumes or candidate information submitted without such specific engagement will be considered unsolicited and the property of RxSight. No fees will be paid in the event a candidate is hired under these circumstances.