Director, Digital Marketing

Job ID

86557
Location

Aurora, Colorado
Full/Part Time

Full-Time
Regular/Temporary

Regular
Why Work at Children's....

Here, it's different. Come join us .
Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.
Here, the nation's brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health. With an optimist's outlook, a trailblazing spirit, and a celebrated history, we're making new strides every day.
We've been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the best of the best pediatric hospitals with #1 rankings in Colorado and the region by U.S. News & World Report.
As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties.
Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat.
That's why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We know we can see, treat, and heal children better when our team reflects the diversity of our patient population. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us one day realize our most basic calling: to heal every child who comes through our doors.
A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it's different.

Job Overview

The

Director, Digital Marketing

at

Children's

Hospital Colorado

Foundation

will oversee, collaborate, and participate in the development of digital marketing strategies. This supervisory role

will manage and lead a team of digital marketing professionals to plan, build, and implement digital strategies and create daily operational processes that support the Foundation's marketing programs and fundraising campaigns.
In collaboration with the Senior Director, Marketing, this role will

oversee implementation of all digital channels to attract, convert, and retain donors and increase revenue.

As the lead for digital marketing channels (email, social media, website, digital media), this role manages all aspects of digital campaign production including digital content creation, search engine optimization, loading and testing content in various digital systems, and post-campaign analytics

to ensure the effectiveness of all channels and digital marketing ROI.
Partnering with agencies, this position works cross-functionally to support business unit initiatives, make continuous improvements in digital marketing campaigns and systems, manage cross-promotional philanthropic efforts with hospital marketing colleagues, and support digital campaigns

and back-end web development. This position reports to the Senior Director, Marketing.

Qualifications

BA/BS

degree

from

an

accredited

college

or

university

in

journalism,

marketing,

strategic

communications,

or

digital

communications is required. No equivalency.
This

position

requires

a

minimum

of

six to eight of years

professional

experience

leading people and

managing

successful

digital

campaigns

that drive sales or fundraising results.
Hybrid job with 50% or more in office requirement
All applicants are requested to submit a cover letter with link or attachment to examples of their digital portfolio

Responsibilities

T

he

Director,

Digital

Marketing

will

have the following skills

or

an ability to demonstrate:
Expertise creating

organic social and paid digital campaigns,

content

creation,

website strategy, email campaigns, and other digital efforts that convert to bottom line revenue.
Create digital fundraising strategies based on organizational goals and work with other business units to create digital solutions for their programmatic needs.
High familiarity

with

digital analytic tools (Google Analytics, Meta, etc.), campaign management tools such as Sprout Social and HubSpot,

and

CRM systems such as

Blackbaud

CRM.
Proven

experience

analyzing data and optimizing

digital

revenue campaigns. Creates continual data-driven recommendations for all digital efforts.
Experience managing digital agencies and supervising staff.
Proficient

skills

in

Blackbaud

Luminate

Online or other CRM/email,

WordPress,

and project management platforms such as Asana
Project

management

skills

and

the

ability

to

establish

project plans

and

meet

deadlines.
Ability

to

collaborate

effectively

with

colleagues,

agency partners,

internal

and

external

stakeholders

and

be

a

strong

team

player.
Ability

to

effectively

communicate

verbally

and

in

writing.
Proven

ability

to

produce

results

in

an ever-changing digital landscape and

deadline-oriented

environment.
Strong

interpersonal

skills.
Must

strongly

believe

in

the

mission

of

a

hospital

dedicated

to

promoting

the

health

and

well-being

of

children.
Responsible for hiring, managing, coaching, mentoring, modeling best practices, conducting 1:1s, managing payroll functions, and day-to-day

performance of direct reports.

Other Information

Digital Marketing Strategy

-

Knowledge of digital concepts, techniques, and platforms to approach strategic planning and suggest design; apply expertise and awareness of current trends to lead collaborative efforts for digital marketing ideas that generate successful outcomes.
-

Represent the Foundation as a qualified, confident, and respectful team member: display confidence and ability needed with internal and external interactions.
Relationship Management

-

Establishes credibility by treating others with respect and dignity: approachable, proactive, and responsive with openness for negotiations and conflict resolution.
Interpersonal

and Collaboration

Skills

-

An ability to interact across a diverse population of internal and external people including team members, donors, hospital care teams, physicians, and executives: willingness to accept and incorporate feedback from multiple stakeholders.
Project

Management

-

Strong organizational skills to manage multiple projects, coordinate project contributors, establish priorities, set schedules, and meet and prioritize multiple deadlines: using strategic approach with related project management tools to navigation and track to goal (with minimal supervision).
Analytical and Critical

Thinking

-

Ability to gather and analyze information and problem-solve to reach a meaningful conclusion: researching, problem-solving, organization, creativity, and theorizing.
Qualified

candidates

will

successfully

represent

our

Foundation

Core

Values:

Mission-Driven,

Donor-First,

Integrity,

Accountability,

Expertise,

and

Leadership.

Equal Employment Opportunity

It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation.

Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.

Salary Information
Annual Salary Range (Based on 40 hours worked per week): $91,000.00

to

$115,000.00
Hourly Salary Range: $43.75

to

$55.29

Benefits Information
Here, you matter. As a Children's Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, paid parental leave, 403b employer match (retirement savings), a robust wellness program, and access to professional development tools, including an education benefit to help you advance your career.

As part of our Total Rewards package, Children's Colorado offers an annual employee bonus program that rewards eligible team members based on organizational performance.

If organizational goals are met for the year, the bonus is paid out the following April.

Children's Colorado delivers annual base pay increases to eligible team members based on their performance over the previous year.

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