Director, Digital Platforms CRM, OMS & AI & Marketing Cloud

Salary Range: $148,000.00 - $275,000.00

 

Introduction

The Director, Digital Platforms is responsible for the strategy, roadmap, and delivery of customer-facing digital platforms that support Sales, Marketing, Commerce, and Customer Care at iRobot. This role provides end-to-end leadership for core platforms including Salesforce (Sales Cloud, Service Cloud, Marketing Cloud), Order Management Systems (OMS), and selected AI-enabled customer capabilities.

The role partners closely with business leaders, IT, Security, and external vendors to ensure platforms are reliable, scalable, secure, and aligned with iRobot’s business priorities. This is a people-leadership and platform-ownership role with accountability for delivery outcomes, platform health, and continuous improvement.

What You Will Do:

• Define and execute the digital platform strategy and roadmap supporting Sales, Marketing, Commerce, and Customer Service.
• Own the Salesforce ecosystem (Sales Cloud, Service Cloud, Marketing Cloud), including roadmap planning, enhancements, adoption, and operational stability.
• Lead platform design and delivery for Salesforce-centric solutions, including integrations with OMS, eCommerce, ERP, and data platforms.
• Partner with Sales, Marketing, and Commercial teams to improve pipeline visibility, customer engagement, campaign execution, and customer experience.
• Oversee CRM data architecture, customer data flows, and reporting to enable customer 360 capabilities and actionable insights.
• Guide the responsible adoption of AI-enabled capabilities (e.g., automation, personalization, analytics) where they add clear business value.
• Ensure strong governance for data privacy, security, access controls, and regulatory compliance in partnership with Legal, Security, and IT teams.
• Manage relationships with strategic vendors and implementation partners, including Salesforce and system integrators.
• Establish and track KPIs for platform performance, user adoption, delivery effectiveness, and business impact.
• Lead, coach, and develop a globally distributed team of managers, product owners, administrators, and technical specialists

To Be Successful You Will Have:

• Bachelor’s degree in information systems, Computer Science, Business, or related field (MBA preferred)
• 10+ years of experience in digital platforms, CRM, or enterprise applications, including deep hands-on experience with Salesforce
• Proven leadership experience managing Salesforce implementations and transformations at scale
• Strong expertise across Salesforce Sales Cloud, Service Cloud, and Marketing Cloud (Salesforce certifications preferred)
• Experience integrating CRM platforms with OMS, ERP, eCommerce, and other enterprise systems.
• Strong understanding of CRM architecture, integration patterns, APIs, data models, and governance practices.
• Experience working with cross-functional business stakeholders in Sales, Marketing, and Operations.
• Working knowledge of data privacy, regulatory compliance, and enterprise security principles.
• Experience with AI/ML capabilities, including Salesforce Einstein or similar platforms
• Strong understanding of data privacy, cybersecurity, and regulatory compliance (e.g., GDPR, CCPA)
• Experience working in global, matrixed organizations

Leadership Competencies

• Strategic thinker who can translate business goals into platform roadmaps and execution plans.
• Strong communicator able to engage executives, business partners, and technical teams.
• Pragmatic decision-maker focused on operational stability, risk management, and business outcomes.
• Effective change leader who can drive adoption while minimizing disruption

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of any additional employment visas at this time.