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Director - Direct Sales

Job Description - Director - Direct Sales

About Nekoosa


Nekoosa is a premier manufacturer of specialty print media with a 60-year legacy, specializing in pressure-sensitive films, graphic media, application tapes, and carbonless papers. A division of M2S Group, Nekoosa is Respectful, Accountable, and Different.


The Opportunity


Lead Nekoosa's North American sales organization to deliver profitable, organic growth in revenue and units — by making Nekoosa the easiest specialty-substrate partner to do business with, deepening our most valuable distributor and converter relationships, and winning the right new accounts. You will manage and coach a 6-person outside sales team and a 2-person inside sales team, turning growth strategy into front-line execution.


What You'll Do



  • Own the North American sales number — deliver annual net-sales and unit-volume targets, plus an accurate monthly/quarterly forecast.

  • Lead and develop the team — coach 6 outside and 2 inside reps; set territory plans, quotas, and a disciplined cadence of pipeline reviews and account planning.

  • Grow and protect the base — expand share-of-wallet with key distributors and converters, and lead win-back efforts on declining and at-risk accounts.

  • Win the right new business — target high-fit new accounts and under-penetrated segments in partnership with Marketing and Product Management.

  • Make Nekoosa easy to buy from — drive quote turnaround, responsiveness, and service levels that differentiate us from competitors.

  • Drive profitable mix — partner with Pricing and Product Management to shift toward higher-value categories and protect realized price.

  • Partner cross-functionally — work across Marketing, Product Management, Pricing, and Customer Service, and feed voice-of-customer and competitive intelligence back into the business.


What You Bring



  • 15+ years of B2B sales experience, with 5+ years leading a sales team — ideally in specialty paper, films, packaging substrates, print media, or a distribution-driven industry.

  • A proven record of delivering organic revenue and volume growth and managing to a number.

  • Strong people leadership — hiring, coaching, and developing both field and inside sales reps.

  • Experience managing distributor/channel relationships and large strategic accounts.

  • Data-literate: comfortable with pipeline management, forecasting, and sales analytics.

  • A collaborative, customer-obsessed operator who is accountable, disciplined, and results-oriented.


How Success Is Measured


Net sales and unit-volume growth vs. plan; new-account acquisition; customer retention and win-backs; product-mix and realized-price improvement; forecast accuracy; and team quota attainment and retention.


M2SP


*LI-MD1

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