Director Full Funnel Media and Partnerships

\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong style=\"color: black;\"\u003e\u003cem\u003eHave you ever enjoyed Arnold\u00ae, Brownberry\u00ae or Oroweat\u00ae bread? A Thomas\u2019\u00ae English muffin or bagel? Or perhaps snacked on a Sara Lee\u00ae, Entenmann\u2019s\u00ae or Marinela\u00ae cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!\u003c/em\u003e\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e \u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e \u003cstrong style=\"color: black;\"\u003e\u003cem\u003eMore than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates \u003c/em\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cem\u003ediversity, promotes development and allows our associates to be their authentic selves.\u003c/em\u003e\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cspan style=\"color: white;\"\u003e#LI-SO1\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cstrong style=\"color: black;\"\u003eCome join the largest baking company in the world and our family of 20,000 associates \u003c/strong\u003e\u003cstrong style=\"color: rgb(34, 34, 34);\"\u003enationwide!\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cstrong style=\"color: rgb(34, 34, 34);\"\u003eTop Reasons to Work at Bimbo Bakeries USA:\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cstrong style=\"color: rgb(34, 34, 34);\"\u003eSalary Range: \u003c/strong\u003e\u003cspan style=\"color: rgb(34, 34, 34);\"\u003e$146,900 - $205,700\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cspan style=\"color: rgb(34, 34, 34);\"\u003eComprehensive Benefits Package\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cspan style=\"color: rgb(34, 34, 34);\"\u003eAnnual Bonus Eligibility\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-center\"\u003e\u003cspan style=\"color: rgb(34, 34, 34);\"\u003e401k \u0026amp; Company Match\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003ePosition Summary: \u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003eThe Full Funnel Media \u0026amp; Partnerships Director is a strategic marketing leader responsible for driving brand strategy and business growth through integrated, full funnel media, high impact partnerships, sponsorships, and licensing initiatives. This role leads a team of seven and serves as a key architect of how the company\u2019s brands are showing up for the consumers. This role also ensures media and partnerships work in concert to deliver measurable results, funnel media, high impact partnerships, sponsorships, and licensing initiatives. This role leads\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003eIn a world where the funnel is collapsing, you will own the development and execution of comprehensive media strategies that span awareness through conversion, while identifying, negotiating, and activating strategic partnerships that amplify brand relevance, accelerate growth, and unlock new revenue opportunities. This leader will collaborate closely with our communications, brand, eCommerce, analytics, sales, and external agency partners to ensure cohesive planning, disciplined investment, and continuous optimization.\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003eAs a people leader, this role is responsible for building and developing a high performing team, fostering strong cross functional relationships, and acting as a change agent in evolving the organization\u2019s media and partnership capabilities to meet the needs of a modern, omnichannel consumer.\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eKey Job Responsibilities:\u003c/strong\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003ePartnerships \u0026amp; Licensing\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eEstablish and lead the company\u0027s licensing, sponsorship and partnership practice from the ground up, developing strategic framework, evaluation criteria, and governance processes to identify, negotiate, and activate partnerships that amplify brand reach, relevancy and drive incremental revenue.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eIdentify and cultivate strategic brand partnerships, licensing opportunities, and sponsorship deals with complementary brands, retailers, influencers, and organizations, creating mutually beneficial programs that extend brand presence into new channels and customer touchpoints.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eNegotiate partnership terms, manage contract execution, and oversee activation and measurement of all licensing and sponsorship initiatives, ensuring alignment with brand positioning and delivering against agreed-upon business objectives.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eMedia Strategy \u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eCollaborate with media lead and Engagement Studio lead to ensure the full-funnel media strategy across paid, owned, and earned channels is optimized to drive brand awareness, consideration, and conversion while optimizing ROI.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eEnsure integrated media planning and buying across digital (social, programmatic, search, video) and traditional (TV, print, OOH) channels, ensuring cohesive messaging and optimal channel mix based on performance data and consumer insights.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003ePartner with creative, brand, and analytics teams to develop and test media campaigns, leveraging A/B testing, attribution modeling, and incrementality studies to continuously improve campaign performance and inform future investment decisions.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eTeam Leadership\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eBuild and mentor a high-performing team of, providing strategic direction, professional development opportunities, and performance feedback while fostering a culture of innovation, accountability, and data-driven decision making.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eEstablish clear goals, KPIs, and workflows for the team, implementing processes that enable efficient campaign execution, cross-functional collaboration, cohesive partnerships working with media and scalability as the business grows.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eAgency \u0026amp; Vendor Management\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eLead relationships with media agency and key partners, setting strategy, clear expectations, evaluating performance, and ensuring agencies deliver strategic insights and efficient execution that meets company standards and budget requirements.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eDrive JBP conversations and agreements with vendors to ensure we are maximizing value with our spend across the brands.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eCross-Functional Collaboration \u0026amp; Insights\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003eCollaborate with sales, product, and e-commerce/Omni teams to align media and partnership strategies with business priorities, seasonal campaigns, and product launches, ensuring integrated go-to-market approaches that maximize impact across all customer touchpoints.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eTranslate media performance data and partnership results into actionable insights and recommendations for senior leadership, informing broader marketing strategy, budget allocation, and growth opportunities.\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003eCollaborate and drive thought leadership with our global partners to ensure the US is partnering to benefit from global agreements and showcase local activity and wins with the executive leadership team.\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eKey Behavioral Competencies:\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eLeader: Find better ways of working and be a change agent with the broader organization\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eEntrepreneurial mindset: Ability to be extremely flexible in a fast-paced, ever-changing environment, is a driver who has the confidence to build strong relationships, and who collaborates effectively in a cross-functional team setting.\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eCollaborative: Seamlessly with multiple stakeholders internally, cross-functionally and externally.\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eAgile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eStrong Communicator: The candidate would have strong communication skills to share, update and present information in a clear and simple manner.\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eLeadership Competencies:\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cstrong\u003eSituational Adaptability\u003c/strong\u003e \u2013 Adapts approach and attitude in real time, according to the changing demands of different solutions.\u0026nbsp;\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cstrong\u003eDrives Engagement\u003c/strong\u003e - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.\u0026nbsp;\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cstrong\u003eEnsures Accountability\u003c/strong\u003e \u2013 Holds self and others accountable to meet commitments.\u0026nbsp;\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cstrong\u003eManages Complexity\u003c/strong\u003e \u2013 Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cstrong\u003eEducation and Work History:\u003c/strong\u003e\u003c/div\u003e\u003cul\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eBachelor\u2019s level degree required. \u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eMinimum of 10 years\u0027 experience with a strong proven track record of Sponsorships \u0026amp; Licensing (sports a plus).\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eExperience successfully driving ROI and managing a 9-figure-plus media budget\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eExperience and ability to excel in a large, fast-paced, complex environment\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eFlexible and an ability to adapt to changing conditions and challenges\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eAbility to apply a solution-oriented approach; proven problem-solving skills\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eExcellent interpersonal, oral and written communication skills\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eAgency management experience and proven ability to inspire agency performance\u003c/span\u003e\u003c/li\u003e\u003cli class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eAbility to demonstrate consumer-first mentality\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003eThe physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eBimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.\u003c/span\u003e\u003c/div\u003e\u003cdiv class=\"ql-align-justify\"\u003e\u003cspan style=\"color: black;\"\u003eIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003c/span\u003e\u003c/div\u003e