Director, Global Brand Marketing (Girls Category)

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.

The Director of Girls Brands leads the strategy, development, and performance of Goliath’s portfolio of brands targeted toward girls. This role sets the vision for the category, drives innovation, and ensures sustained growth through effective brand management, product development, and marketing execution.

Key Responsibilities

Category Strategy & Leadership

• Define and execute the long-term strategy for the Girls portfolio
• Identify new brand opportunities and growth initiatives
• Establish category positioning and competitive differentiation
• Set performance targets and monitor results

Team & Brand Leadership

• Lead and develop Brand Managers responsible for Girls brands
• Provide strategic direction and oversight of brand plans
• Allocate resources based on priorities and growth potential

Product & Innovation Oversight

• Guide product development pipeline for Girls brands
• Ensure offerings align with consumer trends and market needs
• Partner with R&D and design teams on innovation strategy

Marketing & Commercial Execution

• Oversee marketing strategies and major product launches
• Partner with Sales on retail strategy and key account initiatives
• Present category plans to executive leadership and retail partners

Cross-Functional Alignment

• Coordinate with International teams for global brand consistency
• Collaborate with licensors and external partners as needed

• 8+ years of brand management experience in toys or consumer products

• Leadership experience managing teams

• Proven ability to drive category growth

• Strong strategic, financial, and analytical skills

• Executive-level communication and presentation abilities

• 401(k) with company matching
• Health, dental, and vision insurance to keep you covered
• Life insurance
• Flexible spending and health savings accounts to manage your healthcare costs
• Paid time off to recharge when you need it
• Join a fun, dynamic and creative industry—working with toys and games brings its own rewards