Director, Growth

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

Viral Nation is seeking a senior commercial leader with deep social and digital fluency, exceptional business acumen, and a proven record of converting enterprise‑scale opportunities into enduring partnerships. You will own our highest‑value inbound opportunities and lead them from first conversation to signed agreement. This role sits at the intersection of strategy, marketing, and client leadership. You will shape how Viral Nation wins with some of the world’s largest brands and will operate at the highest levels of the organization.

Responsibilities:

Own and close enterprise inbound opportunities

• Serve as executive owner for a sophisticated inbound funnel of seven‑figure opportunities with Fortune‑level and global brands.


• Rapidly qualify deals, size value, and set close plans with clear milestones, stakeholders, and risks.


• Maintain a top decile win rate on qualified inbound.

Architect winning pursuits and proposals

• Lead high‑stakes engagements with CMOs, Chief Communications Officers, and Heads of Brand.


• Orchestrate best‑in‑class proposals, RFP and RFI responses, and commercial strategies that showcase Viral Nation’s integrated capabilities across social, creator, media, creative, and digital.


• Build the narrative, proof, and pricing that make the choice obvious. Own the room and the readout.

Negotiate and close

• Run complex negotiations through procurement and legal.


• Structure agreements that balance client outcomes, value creation, and sustainable growth.


• Secure MSAs and multi‑year programs where appropriate.

Cross‑functional orchestration

• Stand up a pursuit war room across Marketing, Strategy, Creative, Operations, Data, and Product.


• Translate client needs into actionable programs with measurable outcomes.


• Ensure flawless handoffs from pitch to activation with executive oversight through launch.

Market intelligence and growth strategy

• Analyze inbound patterns to refine qualification, resourcing, and conversion efficiency.


• Track category shifts, platform changes, and competitive moves to keep Viral Nation ahead.


• Advise leadership on service innovation, packaging, and go‑to‑market evolution.

Skills and Qualifications 

• Bachelor’s degree required. MBA or equivalent experience preferred.


• 7+ years in growth, partnerships, or commercial leadership within top‑tier agencies, consultancies, or digital platforms.


• Prior experience in high‑growth or enterprise agency environments.


• Strong track record of closing multi‑million‑dollar partnerships from inception through renewal and expansion.


• Experience leading complex, multi‑stakeholder deals that span regions, business units, and lines of service.


• Deep understanding of social ecosystems, creator and influencer networks, content performance, community, and paid and organic amplification.


• Ability to translate cultural and platform trends into commercial strategy.


• Comfort pulling through media, creative, and digital to assemble integrated solutions.


• Credible at the C‑suite level with the judgment and maturity to navigate complexity and politics.


• Confident storyteller who can simplify complexity and move decisions forward.


• Disciplined approach to forecasting, pipeline analytics, deal reviews, and governance.


• Proficiency with modern CRM and pursuit tooling.


• Inspires and galvanizes cross‑functional teams without reliance on formal authority.


• Raises the bar on proposal quality, case materials, and client communications.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.