Director, HCP Marketing

Please note that this position is based in either San Diego, CA, Princeton, NJ or San Francisco, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Position Summary

Primary Responsibilities

• 
  
  Functions as both a strategic leader and hands-on contributor within the HCP marketing/brand team
  
  


• 
  
  Drives cross-functional brand planning and aligns stakeholders across Commercial, Medical, and Market Access
  
  


• 
  
  Translates clinical data, market research, and competitive insights into actionable commercial strategy
  
  


• 
  
  Leads peer-to-peer marketing strategy and execution
  
  


• 
  
  Partners with Sales, Training, and Market Access to optimize promotional materials and field effectiveness
  
  


• 
  
  Owns KOL strategy, builds external relationships, and leads advisory board execution in partnership with Medical
  
  


• 
  
  Oversees congress strategy, exhibits, and key marketing-led external engagements
  
  


• 
  
  Leads HCP media and digital strategy, continuously measuring performance and optimizing impact; manages agencies and HCP marketing budget while ensuring MLR compliance
  
  


• 
  
  Leads the brand strategy and message evolution as well as the development of promotional materials to execute brand strategy across channels including Community based sales team, LTC sales, and non-personal promotion
  
  


• Other duties as assigned.

Education/Experience/Skills

• Bachelor’s degree in marketing, health care, business administration or related or an equivalent combination of relevant education and experience may be considered.   MBA with emphasis in Marketing, Brand Management, Healthcare marketing or Market Research strongly preferred.  A minimum of 10 years marketing, with at least 8 years of progressively responsible experience and advancement within pharmaceutical or biotech industry.  A minimum of 2 years in a leadership role required.  Neurology therapeutic experience preferred but not required.


• Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.


• Experience interfacing with medical affairs.


• Ability to work successfully in a dynamic, fast paced, team-oriented environment.


• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.


• Proficiency at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals.


• Ability to travel up to 40% of time.

Physical Requirements

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds.  This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs. 

#LI-HYBRID #LI-CT1