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Director, Influencer Marketing & Brand Partnerships

Job Description - Director, Influencer Marketing & Brand Partnerships


A fast-growing fashion and lifestyle brand is seeking a Director of Influencer Marketing & Brand Partnerships to lead creator collaborations, strategic partnerships, brand activations, and influencer programs. This leadership role will drive brand awareness, customer engagement, and revenue growth through innovative marketing initiatives, high-impact partnerships, and experiential events.

RESPONSIBILITES 




  • Develop and execute influencer marketing and creator partnership strategies.




  • Lead influencer relationships, paid partnerships, gifting programs, and ambassador initiatives.




  • Manage influencer marketing budgets, forecasting, and performance reporting.




  • Secure media coverage and cultivate relationships with editors, stylists, creators, and industry partners.




  • Identify and launch strategic brand collaborations and co-branded collections.




  • Oversee partnership planning, contract management, and cross-functional execution.




  • Partner with social media and marketing teams on campaign launches and go-to-market strategies.




  • Lead experiential marketing efforts, including events, activations, brand trips, and product launches.




  • Manage external vendors, event logistics, guest experiences, and post-event analysis.




  • Mentor and manage members of the influencer marketing team.




REQUIREMENTS




  • Bachelor's degree in Marketing, Communications, Public Relations, or related field preferred.




  • 7+ years of influencer marketing, public relations, partnerships, or brand marketing experience.




  • 3+ years of leadership experience managing teams.




  • Strong background in fashion, lifestyle, consumer brands, or ecommerce.




  • Proven success building influencer programs, partnerships, and brand collaborations.




  • Experience managing budgets, contracts, and marketing performance metrics.




  • Exceptional communication, relationship-building, and negotiation skills.




  • Highly organized with strong project management and creative problem-solving abilities.




  • Ability to thrive in a fast-paced, collaborative environment.




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