Director, International Sales

#MaesaMagic   

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.

We are currently looking for a motivated, collaborative, and experienced International Sales Director to help expand our International Market. Reporting to our Chief Commercial Officer, this position will help build strategic relationships, deliver annual sales and profit targets, and ensure our brands stand out in a highly competitive category. The role offers a huge amount of scope to drive our brands in creative ways with the customer and stretch your account manager experience, working cross functionally to deliver results. 
 

This role will include all international business outside of North America.

Key Responsibilities 

Business Planning  

• New Market and Channels Expansion: Identify and evaluate potential new distributors. Conduct market research to assess growth opportunities and market dynamics. Develop entry strategies for new geographies and channels. 

• Own the commercial relationship with the key retailers in the market 

• Lead annual joint business planning, including setting targets, forecasting, and aligning on long-term growth strategies 

• Responsible for creating and implementing market leading, omni-channel activation plans that are tailored to the retailer and specific Maesa brands 

• Collaborate with Marketing and Customer Development teams to deliver standout in-store visibility, seasonal campaigns, and consumer experiences. 

• Influence internal stakeholders with robust commercial rationale and category insight 

• Lead cross-functionally to unlock strong, retailer centric promotional plans  

Negotiation  

• Manage promotional plans, trade budgets, and retailer margin requirements to maximize ROI 

• Lead cost price, trade terms, space and JBP negotiations 

• Analyze sales performance, competitor activity, and category trends to make data-driven recommendations.  

Forecasting/Supply Chain  

• Build robust and accurate forecasts that meet business expectations based on sell out plan to ensure exceptional service levels  

Financial Responsibilities  

• Partner with internal Finance team to deliver sales, profit, and market-share objectives across Fragrance, Skincare and Haircare categories 

• Manage monthly, quarterly and annual sales forecasts 

• P&L ownership allowing you to show our ability to drive top and bottom line 

• Manage Gross to net controls to optimize profitability 

• Manage an investment plan to drive consumer awareness whilst maximizing profitability 

• Deliver maximum consumer engagement from trade investment 

• Accurately prepare financial accrual requests and implement these with the Sales team 

 
 
Other Responsibilities  

• Achieve and exceed brand objectives and sales goals 

• A clear understanding of dynamics of assigned accounts and local market specifics to help set overall account strategy and priorities (assortment, merchandising, tailored trade marketing calendar) 

• Identify and execute business-building initiatives to grow market shares, rankings, and profitability 

• Ensure a strong visual presence in-store and on retailer.com 

• Forecast ability on a monthly basis as well as provide feedback on over and/or under-delivery of goals 

• Assortment and Planogram work in conjunction with the Customer Development team 

• Manage various parts of the P&L like sales revenue, trade margins and A&P among others and will be responsible for the monthly and annual forecast planning 

• Strong sales, influence and collaboration skills and the ability to develop and execute sales meetings and product training for assigned accounts 

• Monitor and report on competitive brand launches and events  

Requirements  

• Retail experience is essential 

• Minimum 15 years of experience working in Sales within Beauty Industry, experience with large mass cosmetics retailers in the local market 

• Leadership ability and a willingness to take responsibility and accountability 

• Strong business acumen and financial ability 

• Value integrity, personal responsibility, and entrepreneurial spirit 

• Strong relationship-building skills 

• Team-oriented, responsive, passion to succeed 

• Strong sales, influence, and collaboration skills 

• Ability to think both strategically and tactically 

• Analytically minded 

• Passion for digital and driving omnichannel sales strategy 

• Proficient in all Microsoft Office applications, including Excel and PowerPoint 

What We Offer   

$130,000/yr - $150,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.   

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You   

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.   

Our EVP

Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.

#LI-Hybrid