Director, Luxury Brand Acceleration

Essential Functions

• Lead the acceleration of strategic luxury businesses by developing customized growth plans that increase sales, market share, customer acquisition, and brand performance. 


• Conduct structured business assessments to identify cross-functional performance gaps, operational challenges, capability deficiencies, and opportunities for growth across the luxury portfolio.


• Develop, implement, and continuously refine Bloomingdale's enterprise luxury operating model, establishing scalable best practices and repeatable playbooks across merchandising, visual presentation, clienteling, marketing, digital, customer experience, vendor partnerships, events, and in-store execution.


• Design brand- and category-specific launch frameworks that ensure new luxury businesses—including Fine & High Jewelry, Luxury Watches, and Men's Tailored Clothing—are operationally prepared for successful launch and long-term growth. 


• Serve as the central leader responsible for coordinating and aligning Merchandising, Stores, Digital, Customer Experience, Marketing, Visual Merchandising, Vendor Relations, Strategy, and other business partners to deliver consistent execution across the luxury portfolio.


• Influence cross-functional priorities, remove organizational barriers, escalate execution issues when necessary, and drive accountability to ensure timely delivery of strategic initiatives.


• Establish and lead an operating cadence that includes weekly business performance reviews, monthly brand deep-dives, quarterly business reviews, and ongoing executive reporting.


• Develop meaningful performance metrics, dashboards, and accountability frameworks that provide real-time visibility into business health, execution quality, customer experience, and commercial outcomes.


• Partner with Merchandising to optimize assortment strategies, pricing architecture, inventory flow, and distribution plans that align with luxury brand standards and customer demand.


• Design talent strategies for emerging luxury categories by identifying capability needs and partnering with business leaders to strengthen expertise through hiring, training, coaching, and capability development.


• Champion continuous improvement by identifying opportunities to simplify processes, enhance collaboration, and strengthen organizational capabilities across the luxury business.


• Build trusted executive relationships with luxury brand partners by demonstrating operational excellence, transparent communication, and consistent execution that encourages continued investment and expansion with Bloomingdale's.


• Leverage competitive intelligence, customer insights, and market trends to identify new growth opportunities and inform long-term portfolio strategy.


• Lead change management efforts by effectively communicating priorities, aligning stakeholders, and fostering adoption of new operating models, processes, and best practices across the organization.


• Present business performance, strategic recommendations, and portfolio insights to senior leadership and external brand partners, translating complex information into actionable business decisions.


• Champion an exceptional luxury customer experience by ensuring every cross-functional initiative supports elevated service, differentiated experiences, and long-term customer loyalty.


• Perform other duties as assigned.

Measures of Success

• Sales growth, profitability, and market share across the luxury portfolio.


• Successful launch and sustained performance of new luxury brands and categories.


• Adoption, consistency, and effectiveness of luxury operating playbooks and execution standards.


• Improvement in cross-functional execution, operational efficiency, and organizational accountability.


• Customer experience metrics, client engagement, and luxury service excellence.


• Strength and expansion of strategic luxury brand partnerships.


• Achievement of business milestones, strategic initiatives, and investment objectives.


• Increased organizational capability through talent development, change adoption, and scalable operating models. 

Qualifications and Competencies:

• ​​Bachelor's Degree from a 4-year college or university​


• Strategic & Commercial Acumen – Translates market, customer, competitive, and financial insights into actionable growth strategies. Balances luxury brand elevation with disciplined commercial decision-making and understands the financial implications of operational and strategic choices.


• Cross-Functional Leadership & Influence – Builds alignment and drives execution across diverse teams without direct authority. Establishes credibility through expertise, collaboration, communication, and follow-through while effectively influencing senior leaders, peers, and external partners.


• Drives Accountability & Execution Excellence – Creates clarity around priorities, ownership, and outcomes. Holds cross-functional partners accountable for commitments, removes barriers to execution, and ensures disciplined follow-through to achieve measurable business results.


• Luxury Retail Expertise – Demonstrates deep understanding of luxury customers, brand expectations, and premium retail standards. Champions exceptional customer experiences while building trusted relationships that strengthen luxury brand partnerships and support long-term growth.


• Systems Thinking & Operational Excellence – Sees connections across functions and designs scalable, repeatable operating models, processes, and playbooks that improve consistency, efficiency, and organizational capability.


• Change Leadership & Continuous Improvement – Leads organizational change with resilience, adaptability, and clear communication. Builds engagement, drives adoption of new ways of working, and continuously evolves operating models to support business growth.


• Innovation & Growth Mindset – Challenges conventional thinking, embraces new ideas, and identifies innovative opportunities to accelerate growth, enhance customer experiences, and strengthen competitive advantage.


• Decisive Problem Solving – Demonstrates a strong bias for action by quickly diagnosing issues, making informed decisions, and executing solutions in complex, fast-paced, and evolving business environments.


• Physical Requirements:  
  
  
  
  • Requires prolonged periods of sitting, with occasional standing
  
  
  • Occasionally requires  walking, bending, reaching, hearing and talking
  
  
  • Continuous use of computers and other office equipment
  
  
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    ​​Frequently lift/move up to 25 lbs.​

    
    

     

  
  

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.