Director, Marketing

Overview \n\nAs the Director, U.S. TTR Patient Marketing, Brand Strategy \u0026 Omnichannel Execution, you will play a pivotal role on the U.S. TTR marketing team, leading patient brand strategy and omnichannel execution for the TTR franchise. This role is responsible for shaping and activating patient-focused strategy across media channels, ensuring a cohesive and synergistic brand experience across platforms. \n\nWorking closely with U.S. TTR marketing leadership, cross-functional partners, and agency teams, you will drive strategic alignment across channels and ensure flawless execution of patient marketing initiatives. This role requires a strong combination of strategic thinking, brand leadership, data-driven decision-making, and operational excellence in a highly competitive and evolving market.\n\nThe position is a hybrid position located in Cambridge, MA and will report to the Senior Director, US TTR Patient Marketing with up to ~20% travel to conferences/external engagements/ training meetings/etc.\n\nKey Responsibilities\n\n * Create a comprehensive omnichannel strategy aimed at maximizing Share of Voice (SOV) for AMV across all relevant channels including digital, traditional, and emerging platforms.\n * Lead the optimization of all digital channels targeting consumers (patients and caregivers) ensuring the delivery of impactful content and experiences.\n * Collaborate with HCP, Patient, and Med Ed teams including to ensure alignment of messaging and tactics across channel.\n * Develop and execute key marketing materials across digital and non-personal promotion channels.\n * Develop a robust set of Key Performance Indicators (KPIs) across the brand to measure the effectiveness of marketing initiatives across all channels.\n * Utilize data-driven insights to continuously refine and improve digital marketing efforts.\n * Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all strategies and tactics.\n * Effectively manage and maintain relationships with Agency Partners.\n\n\n\nQualifications\n\n * Bachelor\u0027s degree in Marketing, Business, or related field; advanced degree preferred.\n * 10+ years of experience in pharmaceutical or healthcare marketing, healthcare consulting, or healthcare agency experience, with a focus on omnichannel strategy and digital marketing preferred.\n * Proven track record of developing and implementing successful omnichannel marketing campaigns.\n * Proven ability to develop and present materials to Executive Leadership.\n * Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.\n * Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.\n * Experience managing budgets and optimizing marketing spend for maximum impact.\n\n\n\n#LI-KB2 #LI-Hybrid\n\nU.S. Pay Range\n\n$208,300.00 - $281,800.00\n\nThe pay range reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity).\n\nAlnylam\u2019s robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.\n\nLearn more about these and additional benefits offered by Alnylam by visiting the Benefits section of the Careers website: https://www.alnylam.com/careers\n\nAbout Alnylam\n\nWe are the leader in RNAi therapeutics \u2013 a revolutionary approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what\u2019s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We\u0027re proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.\n\nAt Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.\n