Director Marketing

Our client, a leading provider of IT Managed Services, is seeking a Director of Marketing.  This role is responsible for development and execution of strategic marketing plans, optimization of core sales and marketing tools, and execution of effective integrated marketing campaigns to drive lead generation results

This is an on-site role, and remote/virtual employees will not be considered.  

Responsibilities

The role requires an ambitious, well-rounded marketer on a mission to drive growth in the firm’s marketing funnel.  

The Director of Marketing’s role will be to drive Website traffic – through various channels such as SEO, Content Marketing, Social Media, PPC, and Retargeting.   The goal is to convert new visitors into high quality leads for the firm’s AV/IT Integration services, as well as nurture and engage with existing customers to gain repeat business as well as strong referrals.

The role requires a versatile marketing team player:  

A player-coach who leads from the front. The Director of Marketing will manage and mentor the marketing staff and build capabiities to ensure continued success.   

Strong on content creation, marketing metrics and KPIs.  

Creativity, a drive to succeed, outstanding attention to detail and project management skills.



The Director of Marketing will be responsible for optimizing and managing a recently redesigned web site and content experience.  This will include managing the outside marketing agency that perfomed the redesign, and collaborating with their team for future projects.

Manage all aspects of the firm’s SEO (on-page /off-page) execution and analysis; optimize organic search engine performance and goal-setting based on various metrics: click through rates, traffic, and conversions.  Research competitors, keep current with latest AEO/SEO trends, tactics and tools.



Requirements

BA/BS degree or equivalent experience.

3-5+ years experience in a marketing role in the Information Technology sector (SaaS, IT Managed Services, Networks, AV, Telecoms, Cybersecurity) strongly preferred.

Competitive spirit, getting-things-done attitude.  Thrives in high-paced environment.  

Strong content creator with excellent writing skills, some visual design experience.

Strong social media presence, with knowledge of  current trends and best practices for each network.

Proficiency with CRM, Marketing Automation and CMS platforms as well as social media monitoring, Web analytics and keyword tools

Proven track record of generating traffic and nurturing visitors (using dynamic workflows) into sales-qualified leads

Thorough knowledge of SEO, PPC, search ranking and optimization factors

Bonus skills: HTML/CSS, Adobe Creative Suite



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