Director, Marketing - CRM Portfolio Execution

Compensation Data

The base salary range for this position is $230,400 to $345,600. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here.

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

To oversee and lead the development and implementation of the marketing, selling and managed markets strategy to prepare for launch of a US brand and marketing of a launched brand or indication. Develops financial and operational objectives, leads and manages the creation of the brand team. Is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to cross functional teams and contributes to functional strategy.  Ensures effective execution of omnichannel, non personal promotion, peer-to-peer and congress plans to meet business goals. Sets the strategy for CRM execution across multiple channels, and identifies appropriate metrics to measure success.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

Duties & Responsibilities

• Ensure that department goals are aligned with PM Management´s goals and priorities. Ensure development and effective implementation of brand objectives and strategies, including managed markets and launch readiness Oversee development of tactical plans (sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals. Deploy department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department. Develop annual objectives and budgets.


• Create a performance based culture with clear accountability and a sense of urgency for achieving results. Lead the creation and/or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a staff of management and/or professionals in PM competencies and department specific knowledge, process and skills including understanding the market, development of brand positioning, messaging, etc. This includes setting job expectations, providing regular feedback, conducting timely Max Plan reviews, identifying performance challenges, creating action plans and monitoring the effectiveness of those action plans. Complete Career Planning and competency assessment to ensure professional development of department members.


• Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies within the function and lead the implementation of identified improvements.


• Forecast and monitor Gross and Net Sales for the brand - conduct channel and payer assessment in line with managed markets strategy to ensure brand contributions are in line with corporate expectations. For launched products meet financial targets for the brand including net sales, discounts and market share.


• Manage relationship effectively with co-marketing partner/team, if applicable, to ensure clear communication and aligned execution of brand strategies and tactics. Represent the brand with internal and external stakeholders. Ensure appropriate strategic direction is communicated to and executed by external agencies.


• Chair/lead cross-functional teams involving Marketing, Sales, Managed, Markets, DRA, Legal, Medical, PR, actively soliciting team expertise and input in the development and execution of brand strategies. Co-lead the Product Team with Medical.


• Develop and monitor DP and sample allocations and expenditures.


• Develop, coordinate and execute annual business and brand plans as per schedule.


• Develop, coordinate and execute Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value.

Requirements

• Bachelor´s degree from an accredited institution required.


• MBA preferred.


• Ten-plus (10+) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience


• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)


• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred


• Previous supervisory experience preferred.


• Demonstrated people management and leadership.


• Demonstrated project management skills.


• Ability to drive US Marketing strategies for defined brands, impacting brand performance in the US.


• Demonstrated ability to manage budget and resources.


• Demonstrated ability to achieve results in a highly matrixed organization.


• History of successful performance.


• Demonstrates acceptable level of performance for all Director, Marketing competencies/capabilities and AAI Behaviors.


• Proficiency in MSOffice, Outlook and database applications.


• Ability to travel (may include overnight travel).