Director Marketing - European Brands & Foodservice

POSITION SUMMARY

Responsible for developing and executing the brand strategy aligned with customer and market needs to deliver profitable growth and increase market share of assigned multi-country, multi-brand and multiplatform brand(s). Lead feasibility process for new products. Certain areas will also have licensing responsibility.

ESSENTIAL JOB FUNCTIONS

Develop and implement overall marketing vision and strategy for assigned area(s)/brand(s) to meet and exceed company objectives; manage Brand(s), Product Line(s) and Product P&L(s)
Define Brand positioning & product lines based on market preferences; ensure information is kept up to date as market and consumers evolve
Define consumer's segment, by having a deep understanding of consumer attitudes and lifestyles, including but not limited to, providing relevant Inputs for consumer and product Insights, problem to be solved, processes and best Marketing practices; ensure information is kept up to date as market and consumers evolve
Develop the annual Brand Plan(s) using qualitative and quantitative data; develop strategies, define goals and tactical actions
Execute marketing plan(s) and ensure consistent brand image throughout all product lines, promotional materials, events, etc.
Develop advertising campaigns, ensures traditional and digital advertising / communication aligns with strategy
Manage the strategic relationship with Advertising agencies, including selection and negotiation of contracts; ensure vendors meet service level agreements
Develop, prioritize and track brand(s) performance metrics; recommend and implement targeted enhancements, including but not limited to Market Share, Brand equity, brand awareness, advertising impact and purchase funnel with Brand Loyalty
Lead Product Development after the design thinking process; specially ensuring the production and business feasibility e.g. production capacity, margin, and product performance and ensure the development the Ready to Market product deck.
Ensure market trends, market dynamics, completive set and product elasticity behavior is analyzed; ensure pricing strategy meets margin objectives
Provide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plans
Other duties as assigned
MINIMUM QUALIFICATIONS

Bachelor's degree in business, marketing or related field or equivalent experience
Eight (8) years of progressive brand management experience
Four (4) years of progressive consumer-packaged goods experience
Four (4) years of management / supervisory experience
License/Certifications

N/A
Preferred Qualifications

Bilingual fluency in English and Spanish reading, writing & speaking
Master's Degree in Business Administration
KNOWLEDGE, SKILLS and ABILITIES (KSA's)

Ability to lead business planning process with knowledge of P&L dynamics; proven project management skills
Proven experience with consumer insight development
Ability to identify complex problems, review information to collaborate and develop options then implement solutions
Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
Ability to build professional relationships with cross functional teams while facilitating a collaborative environment
Proven negotiation skills with the ability to produce quality vendor services
Proficient with Microsoft office, including skills with Outlook, Word and PowerPoint with advanced Excel skills
Proven project management skills
Demonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategy
ENVIRONMENTAL/WORKING CONDITIONS

Ability to travel up to 25% of the time.

PHYSICAL REQUIREMENTS

Usual office environment with frequent sitting, walking, standing and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling he use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone
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