Director, Marketing Operations

We are looking for a highly strategic and technically proficient Director of Marketing Operations to serve as the dedicated operational powerhouse for our State and Local Government (SLG) business. Based in our NYC or SF office, you will be the primary operational partner bridging the gap between our Demand Generation team and our Sales motions.

In this role, you will lead a team of operations professionals and act as a strategic advisor to marketing stakeholders. You will architect complex workflows, scope cutting-edge tools, and optimize the SLG funnel to accelerate pipeline and revenue growth.

What You'll Do

• Team Leadership & Management: Build, mentor, and manage a high-performing marketing operations team. Guide your direct reports in day-to-day execution while fostering a culture of continuous learning, technical excellence, and operational discipline.


• Drive Cross-Functional Alignment: Act as the critical connective tissue between Marketing and Revenue Operations. You will spearhead cross-functional initiatives, ensuring tight alignment across go-to-market teams on data, processes, and revenue goals.


• Strategic Advisory: Serve as the chief strategic advisor to the Demand Gen team, providing data-driven recommendations on campaign execution, funnel optimization, and sales motion alignment.


• Data Architecture & Analytics: Oversee the data lifecycle across the marketing stack. Champion the use of robust ETL and Reverse ETL processes to synchronize data between our data warehouse and operational tools, ensuring single-source-of-truth reporting.


• MarTech Strategy & Scoping: Continually evaluate and architect the marketing technology stack. You will be responsible for scoping new tools, managing vendor relationships, and implementing solutions that drive efficiency at scale.


• Demand Gen & Sales Alignment: Build the operational infrastructure to support seamless sales motions. Partner closely with Revenue Operations and Demand Gen leaders to build dynamic lead scoring models, complex routing logic, and strict SLA tracking to ensure no lead is left behind.


• Reporting & Attribution: Design and maintain advanced dashboards that provide full-funnel visibility. Translate raw data into actionable insights for marketing and sales leadership to guide future strategies.


• Process Engineering: Identify bottlenecks in the current marketing-to-sales handoff and build scalable, automated processes to solve them.

What We’re Looking For:

• Experience: 12+ years of progressive experience in B2B Marketing Operations, Revenue Operations, or Demand Generation Ops. SaaS experience is highly preferred.


• Management Skills: 5+ years of experience directly managing, coaching, and scaling operations teams in a high-growth environment.


• Cross-Functional Leadership: Proven track record of driving cross-functional execution, specifically partnering with Revenue Operations to orchestrate unified GTM motions.


• Analytics & Data Pipeline Mastery: A strong analytics background is a major advantage. You must possess deep, hands-on experience with ETL and Reverse ETL pipelines to ensure clean, actionable data flows seamlessly across systems.


• Strategic Chops: A proven ability to act as a consultant to marketing leadership. You know how to translate business requirements into technical solutions and vice versa.


• Technical Mastery: Deep, hands-on architectural expertise with the modern MarTech stack. You should possess:




• Salesforce (SFDC) Mastery: Advanced understanding of CRM architecture, custom objects, flow automation, and complex marketing-to-sales handoffs.


• Marketo Expertise: Expert-level proficiency in instance management, lifecycle modeling, complex trigger logic, and API integrations.


• ABM Operations: Proven experience deploying and operationalizing ABM platforms (e.g., 6sense, Demandbase) to drive target account engagement and orchestration.


• Advanced Lead Scoring: Deep capability in building, testing, and iterating on sophisticated behavioral and demographic lead and account scoring models.


• Attribution Strategy: Strong background in designing robust multi-touch attribution models to accurately measure campaign ROI and pipeline influence.


• AI Tools & Innovation: Forward-thinking experience evaluating and implementing AI-driven marketing ops solutions (e.g., predictive analytics, generative AI for campaign workflows, AI-assisted lead routing).


• Automation & Workflows: Expert capability in building agile, automated workflows using tools like Zapier and Clay.