Director of Admissions and Marketing-Trinity School, Ilchester MD

Essential Job Duties:
Enrollment Strategy & Leadership

• Provides leadership and direction for a comprehensive enrollment management program that supports the school’s strategic plan and financial sustainability.


• Develops and implements annual enrollment goals, admissions plans, and marketing strategies to sustain and grow enrollment in PreK3 through Grade 8.


• Tracks and analyzes enrollment trends, pipeline metrics, retention data, and market conditions to inform strategy and decision-making.


• Prepares regular enrollment reports, projections, and dashboards for the Board of Trustees, Head of School, and leadership team.


• Collaborates with school leadership to ensure a welcoming, mission-centered admissions experience and a strong student and family retention program.

Admissions Operations & Family Experience 

• Serves as the primary point of contact for prospective families, guiding them through the inquiry, application, screening, decision, and enrollment processes.


• Plans and leads admissions events, including tours, Open Houses, information sessions, and student shadow visits.


• Supports the admissions review process in partnership with administration.


• Ensures timely and accurate processing of applications, contracts, and enrollment records in accordance with school policies and confidentiality requirements.


• Ensures compliance with all record retention and privacy expectations.


• Coordinates with faculty and student support teams to support appropriate student placement and transition processes.

Retention & Community Engagement

• Leads re-enrollment efforts in collaboration with the administrative team, including annual contract cycles and retention outreach.


• Builds strong relationships with current families to support satisfaction, connection, and long-term retention.


• Maintains a visible presence in the school community and participates in school events to strengthen engagement and belonging.


• Supports the Student Ambassador Program and engages students appropriately as partners in admissions events and school storytelling.

Marketing, Communications & Brand Stewardship

• Serves as the school’s brand steward and ensures consistent messaging and visual identity across all platforms and communications.


• Develops and manages the school’s annual admissions marketing plan, including messaging, campaign timelines, and promotional strategy.


• Oversees Trinity’s website content strategy, including writing and editing web content, coordinating news and story collection, ensuring timely updates, and troubleshooting issues.


• Oversees the school’s social media strategy (Facebook, Instagram, and other platforms as appropriate), ensuring regular content creation and alignment with brand voice.


• Coordinates the design and production of marketing collateral, including brochures, advertisements, postcards, banners, signage, and digital assets.


• Captures and shares school life through writing, photography, and video to strengthen recruitment, retention, and community pride.


• Ensures marketing content reflects the diversity of the Trinity community and communicates a welcoming environment for all families.

Collaboration & Institutional Leadership

• Works closely with the Head of School, Division Directors, faculty, staff, and Board of Trustees to advance the mission and long-term strategic objectives of Trinity School.


• Collaborates with the administrative team on schoolwide initiatives, events, and communications.


• Participates in school-wide committees and professional learning as assigned.


• Performs other duties as assigned. 

Core Competencies:

• Strong commitment to Catholic education and the mission of Trinity School.


• Exceptional interpersonal skills with a high level of professionalism, warmth, and discretion.


•  Strong customer service orientation and ability to support families with empathy and
  responsiveness.


•  Strong written, verbal, and public speaking skills.


•  Strategic thinking with the ability to translate goals into action plans and measurable outcomes.


•  Highly organized with strong project management, time management, and follow-through skills.


•  Ability to analyze and use enrollment data to guide decisions and improve outcomes.


•  Strong collaboration skills and ability to build trust across faculty, staff, parents, and students.


•  Ability to maintain confidentiality and exercise sound judgment.
  Job specific skills required to meet essential job functions

Required Education and Experience