Director of Brand

Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.

At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more. 

Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for. 

We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.

About The Role:

As the Director of Brand at Feastables, you will own end-to-end brand performance, including portfolio strategy, positioning, and business outcomes across revenue, margin, and growth. This role is responsible for defining where the brand competes, how it wins, and how it scales profitably over time.

You will lead cross-functional decisions across product, pricing, and distribution to ensure the brand is competitive in-market and aligned to business goals. Partnering closely with Marketing, Sales, Operations, and Finance, you will prioritize initiatives, allocate resources, and execute against a clear growth roadmap. If you are passionate about building rapidly growing brands and can deliver creative solutions that stay ahead with current trends, this is the role for you. Read on to learn more!

What You’ll Be Doing:

• Steward P&L performance, including revenue, margin, and growth targets


• Closely collaborate with the Brand Equity/Communications lead to sharpen brand and product positioning, architecture, and portfolio strategy


• Lead annual and long-term brand planning aligned to company strategy


• Define seasonal and LTO strategies in close collaboration with sales leadership and commercial teams


• Partner with innovation teams to shape future product roadmap and pipeline


• Set pricing and packaging strategy in partnership with finance and sales


• Ensure alignment between brand strategy and distribution/channel strategy


• Establish clear brand KPIs and track performance across financial and consumer metrics


• Drive cross-functional decision-making on priorities, trade-offs, and investments for long term growth


• Manage brand investment and resource allocation to maximize ROI

Recipe For Success:

• 10+ years of experience in brand management, preferably within CPG or consumer businesses


• Direct ownership of brand or category P&L performance


• Experience leading portfolio strategy, including product mix, pricing, and innovation


• Proven ability to translate consumer insights into business and product decisions


• Strong cross-functional leadership across supply chain, sales, finance, and marketing


• Experience making trade-offs between growth, margin, and brand equity


• Ability to operate with high ownership and accountability for business outcomes


• Clear, structured communication skills with senior stakeholders


• Passion and knowledge of  the creator / social media space  

Why Feastables?

We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, driven, and have a growth mindset. We have a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.

• Competitive Salary


• 100% employer paid option for medical, dental, and vision


• 401(k) with an employer match


• 11 company paid holidays


• Unlimited PTO policy


• Delicious chocolate & snacks of course!