Director of Brand Analytics

About Gorilla Commerce 

What We Do: We’re a leading e-commerce company focused on creating high-quality, affordable products that make everyday life easier.  

Scale & Footprint: Headquartered in Norwalk, CT, Gorilla Commerce is a Top 10 Amazon U.S. seller with rapid growth and expanding into an omnichannel presence.  

Industry Differentiator: Known for our flagship brand, Gorilla Grip, we combine creativity with data-driven insights to deliver obsession-worthy products.  

Culture Highlights: Fast-paced, collaborative, and customer-focused environment where innovation and growth thrive.  

Impressive Growth: We’re a rapidly growing e-commerce company with ambitious plans to expand our reach and evolve into a true omnichannel business. 

• Lead On-Platform Marketplace Performance Marketing Team who optimize campaigns across Amazon Ads, Walmart Connect, and social commerce platforms, ensuring profitability (ACOS/TACoS) and market share growth.
• Own Advanced Attribution & Measurement: Develop and implement sophisticated attribution frameworks, including multi-touch and incrementality models, to accurately measure branded search impact and cross-channel performance. Build MMM (Marketing Mix Modeling) capabilities to inform spend allocation, following signals of increasing brand searches to revenue
• Drive Customer Economics Analysis: Monitor and optimize CAC:LTV ratios, MER, and incremental lift across all channels. Use predictive modeling and statistical analysis to forecast performance and guide budget decisions.
• Expand into Emerging Channels: Test and scale new media opportunities (CTV, Streaming Video, Linear TV) to diversify reach and improve omni-channel efficiency.
• Leverage Data for Creative Optimization: Translate consumer insights and performance data into actionable creative strategies. Partner with content teams to design assets that maximize ROAS and conversion.
• Integrate Campaigns Across Teams: Collaborate with Brand, Product, and Merch Planning to align messaging, product launches, and paid media strategies for cohesive execution.
• Stakeholder Reporting & Communication Deliver weekly performance dashboards and growth insights to leadership, highlighting attribution results, branded search contribution, and efficiency metrics.

• Experience: 7+ years in performance marketing or data analytics with experience in analyzing high-budget , complex structured campaigns ($5M+), across a complex catalog and channels.
• Analytical Expertise: Advanced proficiency in data analytics, attribution modeling, and statistical methods (regression, hypothesis testing). Experience with MMM and incrementality testing required.
• Platform Mastery: Amazon Ads, Walmart Connect, Meta, Google Ads, TikTok Ads, Trade Desk, MNTN, Google Analytics.
• Tools & Tech: SQL, Excel, BI tools; familiarity with Python/R for marketing analytics is a plus.
• Creative Insight: Strong understanding of creative optimization and testing frameworks.
• Innovation: Experience leveraging AI for creative scaling and campaign automation.
• Certifications: Amazon Ads, Google, Meta, TikTok preferred.

What We Offer 

At Gorilla Commerce, we believe great work deserves great rewards. Here’s what you can expect when you join our team: 

✔ Competitive Benefits Package 

• Health Coverage: Comprehensive medical, dental, and vision plans, including a free medical option. 

• 401(k) with Company Match: Supporting your long-term financial wellness. 

• Paid Time Off: Generous PTO, holidays, and “Birthday Your Way” – take a day off during your birthday month. 

• Parental Leave: Paid time off for new parents. 

• Wellness Support: Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs. 

✔ Flexible Work Arrangement 

• Hybrid schedule with three in-office days (Monday–Wednesday) and flexibility for remote work. 

• Remote Flex Weeks: Two fully remote weeks per year—one in July and the second is the week between Christmas and New Year. 

✔ Perks That Matter 

• Learning & Development: Professional development encouraged and opportunities provided annually. 

• Lifestyle Benefits: Commuter assistance, pet-friendly office, and wellness programs. 

• Culture Perks: Free snacks, coffee, and team events to keep our community strong. 

Equal Opportunity Statement 
We welcome teammates from all backgrounds, identities, and experiences. If you think you’re a great fit, we encourage you to apply.