Key Stakeholder Influence 

• Develop and execute strategies to influence key technical and commercial stakeholders, including specifying engineers, contractors, and consultants 

• Partner with product marketing and sales to ensure messaging resonates with technical audiences and supports specification and design inclusion 

• Build credibility through thought leadership, technical storytelling, and participation in industry forums and publications 

• Align influence strategies to critical decision points across the stakeholder journey to increase preference and adoption 

Macro Brand Awareness 

• Define and lead brand strategies that increase awareness and consideration across priority markets and verticals within the Commercial & Industrial business 

• Develop and execute integrated campaigns across digital, media, events, and PR channels to expand market visibility 

• Ensure consistent and differentiated positioning that reinforces Generac’s leadership in energy resilience and power solutions 

• Measure brand health, awareness, and perception shifts to inform ongoing investment and strategy refinement 

Content and Messaging Toolkit Development 

• Develop scalable messaging frameworks that translate complex technical solutions into clear, compelling, and credible value propositions 

• Create and maintain a centralized content toolkit, including sales materials, campaign assets, and technical collateral 

• Ensure alignment of messaging across marketing, sales, and channel teams to deliver a consistent and effective narrative 

• Continuously refine messaging based on customer insights, competitive dynamics, and performance data 

Campaign Strategy & Integrated Activation 

• Define campaign strategies that align brand, demand, and product priorities into cohesive and high-impact market activations 

• Lead cross-functional coordination to ensure campaigns are executed consistently across digital, field, and partner channels 

• Balance long-term brand building with near-term demand generation objectives to maximize overall marketing impact 

• Establish campaign playbooks and best practices to scale successful approaches across teams and regions