Director of Brand Marketing

5 days ago

Be among the first 25 applicants
This range is provided by Uqora. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range

$143,800.00/yr - $180,000.00/yr
Direct message the job poster from Uqora
Since our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives.
As a subsidiary of Pharmavite, LLC—makers of Nature Made, the #1 national vitamin and supplement brand—you'll enjoy the best of both worlds. At Uqora, you’ll work in a start-up environment alongside our sister brand Equelle, developing new ideas and fostering creativity. At the same time, you'll benefit from Pharmavite's extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products.
The Role
Uqora is seeking an experienced and visionary Director, Brand Marketing to lead brand marketing strategy and initiatives. The Director, Brand Marketing will be a brand champion responsible for developing and executing consumer marketing strategies to build brand awareness, enhance brand equity and drive customer engagement + action. This role requires a combination of strategic thinking, creativity, and a deep understanding of consumer behavior and market trends.
Key Responsibilities
Brand Strategy Development:

Develop and execute brand marketing strategies aligned to Uqora’s business objectives and brand identity.
Brand Positioning and Messaging : Define and articulate Uqora’s brand positioning, value proposition and messaging architecture, ensuring consistency across all channels and touchpoints ensuring Uqora shows up in an ownable and memorable way.
Integrated Marketing Campaign Development:

Conceptualize and execute integrated marketing campaigns hooked on key consumer insights to effectively communicate Uqora and the product & experience benefits to consumers across the omnichannel.
Product Launch Leadership:

Drive the successful introduction of Uqora new products to market. Responsible for orchestrating all aspects of the product launch process, partnering internally with project management and leading a cross-functional team.
Team Leadership & Cross-Functional Leadership:

Lead and mentor a high performance team of brand marketing professionals fostering a culture of creativity, collaboration, and continuous improvement. Lead cross-functionally across a variety of stakeholders such as operations, customer success, finance, retention, innovation and more to support our brand marketing priorities and initiatives.
Content Strategy:

Develop and oversee content strategy and creation across a variety of channels and mediums, including digital, social media, email, print, retail, DTC, Healthcare provider, and more. As a seasoned story-teller, engage and educate consumers and healthcare professionals about Uqora, Uro-gynecological health, and our solutions. Engage experts, including our Medical Advisory panel, to support our content strategy.
Market Research & Insights:

Conduct market research, consumer insights, plus category and competitive analysis to inform brand strategy and identify growth opportunities.
Campaign & Product Launch Performance Analysis:

Define, monitor, and analyze key performance metrics related to advertising campaigns, product launches, and content strategy. Provide insights, recommendations, and use insights and analysis to continuously improve brand marketing efforts.
Qualifications
Minimum 10-12+ years of experience in brand & creative marketing, with a proven track record of developing and implementing successful brand strategies and campaigns
Strong leadership and management skills, with experience leading and inspiring cross-functional teams
Strategic thinker with a creative mindset and passion for storytelling
Deep understanding of brand building and the creative process
Excellent written, verbal, and visual communication skills
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
Experience in health and wellness industry a plus
Bachelor’s Degree Required
Preferred
Experience working on disruptive consumer brands in CPG, health, and wellness
Experience scaling brands across variety of stages, start-up to mid-stage and beyond
Additional requirements
Flexible hybrid work environment, with in-office presence at our La Jolla, CA office required on Wed-Thurs.
Strong interest in health & wellness and interest in Uqora’s mission
Compensation and Benefits
We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home. This package includes:
Annual Pay Range: $143,800-$180,000 per year.
(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)
Annual performance bonus
Flexible PTO policy
11 paid holidays per year
Medical, Dental, Vision benefits with generous employer contribution
Health and Dependent Care HSA/FSA
401K with employer match
Pet Insurance
Wellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature Made
Parental Leave Policy for employees with 1 year+ of service
New Hire office stipend
Training and Development opportunities
Inclusivity at Uqora
Diversity and inclusion are a priority for us. At Uqora, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different. We promise to remain focused on this journey of growth so we can become better advocates for our community, and we’d love for you to join us on that mission!
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
Seniority level

Seniority level

Not Applicable
Employment type

Employment type

Full-time
Job function

Job function

Marketing and Strategy/Planning
Industries

Wellness and Fitness Services
Referrals increase your chances of interviewing at Uqora by 2x
Inferred from the description for this job

Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Get notified about new

Director of Brand Marketing

jobs in

San Diego, CA .
Associate Vice President Brand Marketing

Carlsbad, CA

$185,000 - $240,000

2 weeks ago
Carlsbad, CA

$110,000 - $135,000

2 months ago
Carlsbad, CA

$170,000 - $200,000

2 weeks ago
Director of Paid Media - Hive Media Group

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr