Director of Business Development & Internet Sales

Lee Nissan is seeking a driven, customer-focused Director of Business Development & Internet Sales to lead our Business Development Center (BDC) and Internet Sales operations. This position is responsible for driving sales opportunities, improving customer engagement, developing high-performing teams, and maximizing appointments and vehicle sales through phone, internet, and digital channels.

Responsibilities

• Lead, train, coach, and motivate the BDC and Internet Sales teams.


• Develop and implement strategies to increase internet leads, phone opportunities, appointments, show rates, and sales.


• Monitor and improve response times, follow-up processes, lead handling, and customer communication.


• Oversee all incoming internet, phone, chat, and digital sales leads.


• Establish performance goals, key performance indicators, and accountability standards.


• Track team performance using CRM reports and dealership performance metrics.


• Work closely with the General Sales Manager, Sales Managers, and Marketing team to align sales and advertising strategies.


• Ensure consistent and professional communication with all customers.


• Assist in creating sales campaigns, email templates, text-message strategies, and follow-up programs.


• Review lost opportunities and develop strategies to improve conversion rates.


• Maintain accurate CRM records and ensure all leads are followed up with promptly and effectively.


• Help recruit, onboard, and develop BDC and Internet Sales team members.


• Ensure compliance with company policies, customer privacy requirements, and applicable regulations.


• Promote an exceptional customer experience throughout the sales process.

Qualifications

• Previous experience in automotive sales, BDC, Internet Sales, call-center management, or a related leadership role.


• Proven ability to lead and motivate a sales or customer-development team.


• Strong understanding of dealership CRM systems, internet leads, phone processes, and digital retailing.


• Demonstrated success improving appointment volume, show rates, closing ratios, and customer satisfaction.


• Excellent communication, organizational, and problem-solving skills.


• Strong follow-up skills and attention to detail.


• Ability to work in a fast-paced, goal-oriented environment.


• Proficiency with CRM systems, Microsoft Office, and digital communication platforms.


• Valid driver’s license and an acceptable driving record.

Preferred Qualifications

• Experience with Nissan or automotive dealership operations.


• Experience managing a BDC or Internet Sales department.


• Knowledge of dealership sales processes, lead providers, digital advertising, and automotive CRM reporting.


• Ability to analyze data and use performance metrics to drive results.

Compensation & Benefits

• Competitive salary plus performance-based bonuses


• Medical, dental, and vision insurance


• Paid time off and holidays


• Employee vehicle purchase and service benefits


• 401(k) options


• Professional training and career advancement opportunities


• Supportive team environment

Schedule

This is a full-time dealership leadership position. Candidates must be available to work a flexible schedule, including some evenings and weekends.

Apply Today

If you are an energetic leader who understands modern automotive sales and knows how to turn leads into loyal customers, we invite you to apply for the Director of Business Development & Internet Sales position at Lee Nissan.