Director of Center of the Plate Sales

• Prospect and develop new business with regional and national foodservice chains and broadline distributors, creating and executing account plans that align with corporate goals.
• Lead discovery, solution design, and program development—translating customer needs into product/packaging/specification solutions.
• Negotiate pricing structures, contracts, and program terms; manage RFPs and bid responses in coordination with Pricing and Finance.
• Establish and maintain executive-level relationships with customer decision-makers, culinary/innovation teams, and distributor leadership.

• Develop and implement strategic sales plans, including annual revenue targets, account growth strategies, and commercial calendars.
• Maintain accurate CRM reporting (pipeline stages, probabilities, close dates, and key account actions).
• Provide market and competitive intelligence (pricing, specs, customer preferences, and category trends).

• Partner closely with the Production Scheduling and Regional VP, as well as internal team members, to ensure disciplined pricing, margin management, and deal governance.
• Collaborate with production scheduling, procurement, QA, and logistics to align supply, specs, lead times, and service expectations.
• Identify new products and selling opportunities that improve carcass utilization; bring forward business cases for new items, trims, formats, or value-added programs.
• Support problem resolution (service issues, claims, quality/spec questions) while maintaining customer confidence and long-term relationships.

• Build and execute distributor strategies (authorized items, stocking, incentives, training, and joint call plans).
• Develop sales tools and value propositions for distributor reps and chain stakeholders; coordinate sampling and menu/culinary support, as applicable.
• Track and improve program compliance, including contract pricing adherence and item-level performance.
• Owns target account strategy, pipeline development, and commercialization plans for center-of-plate and ground beef in foodservice.
• Influences pricing recommendations and program structure in partnership with Pricing/Finance.
• Leads cross-functional coordination to ensure successful onboarding, launch, and ongoing program performance.
• Assist with other duties as assigned.

• Bachelor’s degree or a combination of education and experience is required.
• 10+ years of experience in foodservice center-of-the-plate sales is required.
• Extensive experience in all aspects of supplier relationship management is required.

Benefits: We are proud to offer a comprehensive benefits package to our eligible full-time employees, including:

• Medical, Dental, and Vision insurance


• Employer-paid Life Insurance, Short-Term Disability (STD), and Long-Term Disability (LTD)


• 401(k) retirement plan


• Paid Time Off: including Sick Leave, Vacation, and Holidays

While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.

Please note that candidates selected for an offer of employment will be required to submit a criminal record check and references as part of the conditional offer process.

**Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.