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Director of Community, Dungeons & Dragons and Hasbro Pulse

icon building Company : Hasbro
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Number of Applicants

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Job Description - Director of Community, Dungeons & Dragons and Hasbro Pulse

Champion of the Realms: Own the global community marketing strategy for Dungeons & Dragons and Pulse, ensuring players, DMs, collectors, and creators feel seen, supported, and celebrated. Voices at the Table: Ensure the player and fan perspective is always present internally, representing community sentiment and insight in cross-functional planning. Assemble the Party: Plan and implement local community activations across North America and Europe, giving players spaces to group up, roll dice, and create memories. Forge First-Time Magic: Shape and supervise the first-time player experience at official events—turning curious onlookers into lifelong adventurers. Builders of Tomorrow: Create programs that inspire and equip the next generation of Dungeon Masters through education, storytelling, mentorship, and hands-on opportunities. Organize the Adventure: Support and evolve organized play, youth engagement, and collegiate-level initiatives that fuel community growth. Fan-Fueled Fires: Build programs that increase positivity, fan sentiment, and communal connection—celebrating what's phenomenal, while listening deeply and responding with care. Creator Kinship: Foster meaningful relationships with creators, collaborating on initiatives that bring fans closer to the brands they love. Belonging Is the Magic: Whether it's your first campaign or your fiftieth convention, ensure every fan feels welcome, valued, and part of the greatest community on the planet. Experience: 7+ years in community or experiential marketing, events, or fan engagement—ideally in gaming, collectibles, or entertainment. Community Instincts: You're both a strategist and a steward. You understand what fans need, what they love, and how to amplify that at scale. Event Perfection: Strong background in planning and completing IRL activations, with the ability to think globally and act locally. Collector & Creator Empathy: Experience building healthy, collaborative relationships with both content creators and fan communities. Empathy + Agility: Conscientious communication skills, especially when engaging sensitive or passionate communities. Vision + Tactics: Able to build a long-term strategy while also launching programs, partnerships, and play opportunities in the short term.
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