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Director of Corporate Partnerships

icon building Company : Dpac
icon briefcase Job Type : Full Time

Number of Applicants

 : 

000+

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Job Description - Director of Corporate Partnerships

The Director of Corporate Partnerships is responsible for
prospecting, making sales calls and fulfilling sponsorship packages for DPAC
and its facilities and events. Primary responsibility is for sponsorship revenue generation and meeting
sponsorship sales budgets.


Inventory for sale will include Broadway series naming rights,
on -site signage and displays, print -radio -TV & digital marketing assets,
contest promotions, and ticket and hospitality programs. This position will
also be tasked with managing and renewing the existing client base while
maintaining high levels of client service.

A qualified Director, in
addition to demonstrating a track record of success, must possess strong
negotiating skills, have a passion for the growth of existing key accounts and
love new business development. An understanding of the competitive sponsorship
landscape and the desire to creatively gain market share is essential.

Core Responsibilities:

  • Create,
    package and sell solution -based event marketing programs for DPAC’s facilities,
    events, media, promotional and digital assets

  • Meet or
    exceed revenue and key account goals

  • Building,
    refining, updating and maintaining a pipeline of prospects

  • Focus on
    developing and maintaining strong relationships with important decision makers
    at client marketing companies and their respective advertising agencies in a
    variety of business categories

  • Understanding
    the marketing objectives of clients and their agencies, and determining how
    DPAC can help them achieve their goals

  • Craft
    sales presentations that creatively and distinctly differentiate and
    communicate unique assets to targeted prospects

  • Educate / position DPAC
    assets and marketing capabilities to the sponsor/ advertiser marketplace;
    demonstrate the branding values of live event tie ins with our properties to
    create unique marketing value with DPAC's assets


Duties, Responsibilities and Requirements

Prospecting:

  • Responsible
    for prospecting, generating leads, making appointments, and cultivating
    relationships that lead to new sponsorships and corporate partnerships

  • Explore
    and grow prospect list utilizing creative ideas for lead generation

  • Attend
    networking events to develop and maintain professional relationships

  • Monitor
    marketplace, including local and national sports and entertainment
    properties

  • Liaison
    with other departments at DPAC to maximize cross -selling opportunities and
    share new ideas

  • Identify
    new revenue opportunities by fully activating the marketplace, targeting
    new business lines, and creating additional sellable inventory

  • Attend
    various community and charitable functions as a representative of DPAC

  • Manage
    weekly sales activity including assigned minimum quota of face -to -face
    appointments and networking functions

  • Leverage
    existing networks, President’s Club members, DPAC vendors, community
    service groups, current clients, and other lead generators

  • Develop
    a robust sales pipeline with probability of closing to ensure the volume
    necessary to attain revenue goals

  • Establish, maintain and grow
    relationships with marketing and ad agencies

  

Sales Calls:

  • Responsible for the design of
    sales proposals and presentations for potential corporate partners,
    including the creation of new ideas & opportunities that drive revenue
    for DPAC

  • Determine package pricing based on
    guidelines from management

  • Solicit new cash partnerships with compelling and
    competitive proposals and in -person presentations

  • Understand
    customer needs, present competitive solutions, negotiate, and close new
    business and renewals that successfully drive revenue

  • Employ
    sales protocol that encompasses multi -year, multi -event, and early renewal
    strategies to maximize sales

  • Sell
    full portfolio of DPAC corporate sponsorship products including: Broadway
    series naming rights,
    on -site signage
    and displays, print -radio -TV & digital marketing assets, contest
    promotions, and ticket and hospitality programs.

  • Work
    with DPAC’s Marketing department on opportunities to cross sell corporate
    partnerships with media partners

  • May negotiate fees or services with
    clients with management approval
     


Fulfillment:

  • Responsible
    for overseeing, coordinating and executing corporate partnership
    fulfillment.
     
  • Responsible
    for creating season recap summaries for corporate partners; servicing all
    corporate sponsorships through various means including direct contact,
    newsletters, corporate partner gatherings, etc.

  • Attend
    sponsored events and promotions including occasional nights, weekends and
    holidays

  • Educate
    clients throughout the year on how to fully leverage their participation
    to maximize ROI/ROO

  • Work
    collaboratively with Event Services, Marketing and Ticketing departments
    to ensure fulfillment

  • Utilize
    CRM tools to issue invoices, track, measure, and analyze sales activity

  • Conduct
    surveys, executive focus groups, and sponsor summits to enhance the
    experience of DPAC’s clients

  • Will
    work to create new client initiatives to better serve corporate partner

  • Oversee sponsor projects from start to
    finish and ensure client satisfaction recognizing
    importance of high renewal rate each season

 

Additional Knowledge, Skills, and Abilities that will be
Important to your Success:

  • Customer
    Engagement
    :
    Proposes products, services or process changes that anticipate the
    customer’s needs or requests; Conducts joint problem -solving with
    customers; Develops unique value propositions, based on understanding of
    what the customer needs; Demonstrates persistence in the search for new
    customers for DPAC’s products or services

  • Business
    Acumen
    :
    Quickly understands which business opportunities are worth pursuing;
    Solves problems and presents positions in a compelling manner

  • Action
    Orientation
    :
    Goes the extra mile to make sure results are better than expected;
    Operates at a rapid pace; manages multiple assignments and projects at the
    same time

  • Communication: Is poised and effective when presenting to groups

Please Note: Position requires ability to work various
nights and weekends.



Requirements

  • A resume outlining your experience and
    qualifications is required.  Please
    include contact information for at least three professional references.

  • A cover letter detailing your salary
    requirements and why you’re a great fit for this position is also
    required. 



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