Director of Demand Generation

AgencyBloc is a leading provider of agency management solutions built specifically for life and health insurance agencies. Our platform helps agencies streamline operations, strengthen client relationships, and drive growth through powerful CRM, commission processing, and marketing automation tools. We value innovation, collaboration, and making a meaningful impact in the industries we serve and we take pride in fostering a culture that genuinely cares about our customers, our work, and each other.

Summary:

AgencyBloc is seeking a Director of Demand Generation to lead the strategy, execution, and performance of integrated demand programs that drive pipeline and revenue across our high-velocity inbound business, Key Account motion, and customer cross-sell.

This role owns the demand function end to end, including inbound, ABM, lifecycle, CRO, attribution, and reporting. It partners closely with Marketing, Sales, Revenue Operations, and Customer Success to align demand strategy with revenue goals across new business and expansion.

The ideal candidate has built and scaled demand programs in B2B SaaS, and operates effectively with a mix of shared team resources and agentic workflows, staying human-in-the-loop on the work that matters.

Responsibilities:

• Lead demand generation strategy and performance across VSB inbound, Key Account ABM, lifecycle, CRO, cross-sell, attribution, and reporting
• Design full-funnel campaign frameworks that connect paid, content, email, events, lifecycle, and ABM/ABX into coordinated plays mapped to segment, funnel stage, and revenue target
• Design and operate multi-agent campaign stacks that orchestrate execution across channels, with agents handling research, audience selection, asset variants, sequencing, and in-flight optimization through a campaign's lifecycle
• Develop a multi-agent ABM stack for Key Accounts that coordinates account research, fit and intent signal monitoring, enrichment, account prioritization, sequencing input for sales, and CRM hygiene
• Stand up attribution and reporting workflows that deliver weekly full-funnel reporting, channel and campaign ROI, conversion by stage, and pacing against pipeline targets
• Run continuous CRO experiments across forms, pages, flows, and conversion paths, measured against pipeline
• Define audience segmentation, buying committee strategies, and conversion paths by funnel stage, account tier, and intent
• Translate funnel performance into executive-ready recommendations and decisions
• Collaborate with Product Marketing, Web, Customer Success, and Sales Enablement to align demand programs with GTM priorities and positioning

What Success Looks Like:

• Pipeline targets met consistently across inbound and ABM, with healthy contribution from both new business and cross-sell
• Full-funnel campaign frameworks in market across segments, executed through multi-agent campaign stacks with measurable gains in throughput, iteration speed, and creative variant volume
• ABM stack delivering scored, enriched, prioritized accounts to Key Account sales on a continuous basis, with pipeline sourced from priority segments
• Weekly full-funnel reporting powered by attribution and reporting agents, in use by the team and executives to guide investment and pacing decisions
• CRO agent running continuously across forms, pages, and conversion paths, producing measurable conversion improvements tied to pipeline

What You Bring:

• 8+ years of B2B SaaS demand generation, growth marketing, or pipeline marketing experience
• Track record leading integrated, multi-channel demand programs that move pipeline and revenue across inbound and ABM
• Experience across high-velocity inbound and mid-market or enterprise demand motions
• Hands-on experience designing and operating multi-agent workflows across campaigns, ABM, attribution and reporting, and CRO
• Hands-on experience with HubSpot, Cassidy, Gong, Clay, and modern GTM tooling

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.