Director of Demand Generation & Campaign Marketing

Director of Demand Generation & Campaign Marketing

About the Company
Innovative AI platform for businesses
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2020
Employees
201-500
Funding
$101-$200 million
Categories
Software
Publishers
Information
Publishing
Technology
Web Services & Apps
Internet
Information Technology & Services
Artificial Intelligence (AI)
Content
Content Creators
Generative AI

Specialties
AI
Content Marketing
Artificial Intelligence
AI Art
Marketing
and Sales

About the Role
The Company is seeking a Director of Demand Generation & Campaign Marketing to lead and own the development and execution of full-funnel integrated campaign and demand generation strategies. The successful candidate will be responsible for driving the pipeline and accelerating sales across various digital channels, including paid advertising, lifecycle marketing, and organic social. This role involves partnering with field, content, and product marketing teams to bring campaigns to life, managing an external agency for paid advertising, and overseeing the planning, execution, and optimization of lifecycle marketing strategies. The Director will also be expected to establish and monitor key performance indicators, stay informed about industry trends, and be an AI-enabled demand-generation expert.Candidates for this position should have at least 10 years of experience in digital marketing and integrated campaign marketing, preferably in the B2B technology or SaaS industry. A deep understanding of digital marketing channels, hands-on experience in campaign planning, and strong analytical skills are essential. The role requires experience in leading and managing a high-performing marketing team, a strategic mindset aligned with business goals, and the ability to influence stakeholders at all levels. The ideal candidate will be detail-oriented, results-driven, and passionate about driving continuous improvement in demand-generation efforts.
Hiring Manager Title
VP of Enterprise Marketing
Travel Percent
Less than 10%
Functions
Marketing

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