Director of Ecommerce

Join a mission-driven organization where your work makes a difference every day.

At Goodwill our mission is Changing Lives and Communities Through the Power of Work. Our E-Commerce team plays a vital role in this mission—turning donated goods into meaningful impact through innovative digital channels.

We’re looking for a Director of E-Commerce who is excited about blending strategy, technology, and purpose. This is a unique opportunity to lead a growing online business while working alongside a collaborative, passionate team dedicated to doing good.

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Why You’ll Love This Role

• Being part of a mission-driven organization making a real difference in people’s lives
• Lead and shape a dynamic, fast-growing E-Commerce operation
• Work with a supportive, collaborative team that values innovation and impact
• Bring creativity and strategy to a space where every sale supports a greater purpose

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What You’ll Do

• Lead and oversee all aspects of the E-Commerce department, including business planning, content strategy, customer experience, web analytics, and supporting technologies
• Drive E-Commerce initiatives end-to-end, acting as a project manager to evaluate, prioritize, develop, implement, and test new ideas
• Partner cross-functionally to develop and execute strategic and tactical business plans that support overall E-Commerce growth
• Leverage data and analytics to measure performance, generate insights, and guide decision-making across the organization
• Identify and pursue new opportunities to expand and innovate beyond current E-Commerce practices
• Manage financial performance, including P&L ownership, budgeting, and forecasting
• Lead, coach, and develop a high-performing team, setting clear goals and fostering accountability and growth
• Collaborate with retail leadership to align inventory, merchandising, and omnichannel strategies
• Leads with curiosity by staying informed on emerging technologies and artificial intelligence advancements. Evaluates and integrates appropriate innovations to drive efficiency, enhance performance, and support organizational strategy and outcomes.
• Support a culture aligned with Goodwill’s values, including reliability, teamwork, and commitment to mission

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Benefits Overview

• Full-time employees will receive up to 20 paid vacation days in the first year
• Additional paid holidays vary by position and department
• Dental, Vision, Life, Disability, and Accidental insurances available
• Medical insurance available to full-time employees
• 401(k) plan with employer match after six months
• Professional development and personal support services
• One-on-one coaching to reach career and educational goals
• Tuition reimbursement
• 20% employee discount at the Greater Grand Rapids retail stores

Join Us

If you’re passionate about E-Commerce innovation, collaborative leadership, and using your skills to make a difference, we’d love to hear from you.

What You Bring

• Strong knowledge of E-Commerce platforms, technologies, and analytics
• Proven analytical mindset, with the ability to interpret data, test results, and translate insights into action
• Demonstrated business judgment and decision-making skills, with the ability to prioritize high-impact initiatives
• Experience in E-Commerce (5+ years preferred); bachelor’s degree preferred
• Ability to adapt and thrive in a dynamic environment
• A leadership style that fosters an inclusive, equitable, and high-performing team culture
• Passion for connecting your work to a greater mission and community impact