Director of Experiential Marketing

Employment Status: Full-Time, Benefits Eligible
Location: On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)
Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)
Reports To: VP of Marketing

Job Summary:

Gymreapers is seeking an experienced Director of Experiential Marketing to join our growing Marketing team. This position will be responsible for leading the strategic planning, execution, and performance of all live and virtual event initiatives at Gymreapers. From major expos and trade shows to athlete activations and branded pop-ups, this role will play a critical part in shaping our public presence and growing brand affinity through unforgettable event experiences.

You will manage end-to-end event operations, coordinate internal and external stakeholders, and ensure all activations reflect the Gymreapers brand ethos.  This is a high-impact role for someone who thrives in a fast-paced environment, has excellent organizational and creative problem-solving skills, and understands how to turn events into measurable brand and revenue drivers. You will also lead the growth and development of your events team of which you will collaborate with leadership to screen, manage and hire.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities:

Strategic Planning & Event Management

• Collaborate and own the planning, and execution of national and regional events, including trade shows (e.g., Olympia, Wodapalooza, Arnold), athlete meet-ups, retail activations, and brand partnerships.
• Develop and manage an annual event calendar aligned with brand, marketing, and sales goals.
• Own logistics including venue selection, travel coordination, vendor management, setup/tear-down, and staffing schedules.
• Work with CEO to build and oversee event budgets, ensuring cost-effectiveness and ROI tracking.
• Collaborate with internal creative and product teams to ensure brand cohesion and visual consistency across all event touchpoints.

Cross-Functional Collaboration

• Work closely with Marketing, Athlete, E-Commerce, and Operations teams to align messaging, product drops, and campaign timelines with event schedules.
• Partner with Athlete Managers to coordinate talent appearances, meet-and-greets, and content activations.
• Liaise with warehouse and logistics teams to manage inventory, samples, and booth materials.
• Own the ongoing event schedule and coordination needed to run multiple events across multiple departments to keep alignment, diligence, and timeliness.

Brand Experience & Execution

• Ensure a high standard of customer experience at every event, upholding Gymreapers elite and authentic brand presence.
• Introduce innovative and engaging elements (e.g., giveaways, interactive activations, fitness challenges) that increase foot traffic and engagement.
• Monitor and assess competitor activations to identify trends and innovation opportunities.

Performance Tracking & Optimization

• Track key performance metrics including attendance, lead capture, social engagement, product sell-through, and ROI.
• Conduct post-event evaluations and recap reports with clear insights and recommendations.
• Maintain relationships with key event partners, sponsors, and industry vendors.

Qualifications:

• 5+ years of experience in event management, ideally in the fitness, sports, lifestyle, or DTC brand space.
• Proven success planning and executing large-scale activations, expos, or multi-city event tours.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Experience managing budgets, negotiating contracts, and coordinating vendors.
• High attention to detail and exceptional problem-solving capabilities.
• Strong communication and interpersonal skills; confident leading internal teams and representing the brand externally.
• Familiarity with event tech, CRM platforms, and project management tools (e.g., Asana, Airtable, HubSpot).
• Willingness to travel regularly and work non-traditional hours during events
• Deep passion for fitness, strength training, and Gymreapers brand ethos is a strong plus.

Benefits/Perks:

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount 
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.