The Director of Field Marketing will oversee the planning, coordination, and execution of local marketing efforts for Genesis Health Clubs, driving awareness, member acquisition, and retention in every market. This role will connect corporate brand strategy with on-the-ground execution, ensuring consistent quality and impactful engagement. The position combines strategic leadership with hands-on involvement in event planning, hospitality/bar programming, local partnerships, and in-market campaigns. The ideal candidate will have a passion for creating memorable experiences, a proven record in managing high-energy events, and the ability to lead a team to deliver measurable results.
Duties and Responsibilities:
Local Marketing Activation
- Plan and execute marketing initiatives tailored to individual club markets while maintaining brand consistency.
- Support grand openings, presales, and seasonal campaigns with creative local engagement strategies.
Event Planning & Hospitality
- Lead the planning and execution of in-club events, community activations, and special campaigns.
- Oversee hospitality/bar programming for club events, managing vendor relationships, menus, and service quality.
- Build and maintain an annual event calendar for all club markets.
Community Partnerships & Outreach
- Establish relationships with local businesses, schools, organizations, and influencers to grow awareness and membership.
- Represent Genesis at community events, expos, and charity initiatives.
Leadership & Team Development
- Manage and mentor a team responsible for field marketing activities.
- Serve as the link between corporate marketing and field operations to ensure flawless campaign execution.
- Collaborate with creative, digital, and content teams to produce localized marketing assets.
Measurement & Reporting
- Track event performance, ROI, and sales impact.
- Manage budgets for all local activations and report on spend effectiveness.
- Identify opportunities for improving processes and results.
Job Requirements:
- Bachelor’s degree in Marketing, Event Management, Communications, or related field (or equivalent experience).
- 5+ years of experience in field marketing, events, or hospitality, preferably in a multi-location environment.
- Demonstrated success in planning and executing large-scale events.
- Strong project management, organizational, and multitasking skills.
- Excellent communication and relationship-building abilities.
- Experience negotiating with vendors and managing event logistics.
- Willingness to travel frequently to club locations.
- Ability to work evenings and weekends for events as needed.
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