Director of Global Marketing - PPC

PPC is the global leader in connective technology. PPC's award-winning connectors, cables and accessories are used by cable systems, satellite networks and wireless businesses around the world. PPC is proud of its worldwide reputation for technical leadership and innovation. We hold more patents in connector technology than any other company in the world. Seeking out network issues or recurring problems in network components as technology advances ensures that our solutions exceed our customers' and the industry's expectations for value, quality and reliability. PPC is just one of the many brands that make up Belden’s impressive portfolio. Belden is a multi-billion dollar global organization of 10,000 talented people that supports the mission-critical network infrastructure and audio visual broadcast needs of many of the world’s best-known brands, placing us at the heart of the global transformation to a truly connected world. We are seeking driven, results-oriented team members to help us continue to grow and succeed. Job Summary:The Director of Global Marketing will be responsible for the planning, development and implementation of all of the organization’s marketing communications strategies and public relations activities, both external and internal. This role will oversee the development and implementation of support materials and web design for all company products and services. The Director of Global Marketing will direct the efforts of the Technical Publications and Graphic Design areas to create assets that project the core company values aligned with those of the market needs. Responsibilities:Hands on manager and expert contributor responsible for the design, preparation, and distribution of all marketing, branding and corporate communications. Creates and manages brand strategy and style guides.Works to ensure PPC’s brand identity and positioning is measurably enhanced through clear and consistent messaging that presents the company with ‘one voice’ to all internal and external constituencies.Leads development and implementation of tactical and integrated communications plans that deliver on the brand and business objectives.Leads the development of global marketing communications strategies for each business unit and for the company to drive positive customer perceptions and loyalty and to ensure effective sales leads.Acts as the owner of global website strategy, including style and content.Serves as copy writer on some deliverables including press releases.Works with other managers to ensure all PPC business units and channels (on-line and off-line) uses consistent messaging regarding company positioning, value proposition, competitive differentiation.Monitors market trends and competitor performance, analyzes and develops actionable strategies with the business units aligned with product line management (PLM).Executes qualitative and quantitative market research to improve the depth of customer and market knowledge.Collects and identifies competitive intelligence and uses that information to recommend product, pricing and packaging changes and promotional and media strategies.Supports the portfolio management process within and across business units, specifically with the product line management and engineering teams.Works closely with the PLM to develop the value proposition for new products or features.Performs analysis of marketing campaigns for all sales channels to determine return performance and the cost per lead using inbound marketing tools such as HubSpot or Market.Works with sales to define the strategy for global tradeshow.Plans brand/program presentation materials for sales meetings, trade shows and external events. Communicates job expectations to employees, monitors, and appraises employee performance to reduce department turnover.Provides opportunities for staff self-development and empowerment.Interviews and makes hiring decision for new staff.Handles employee counseling, annual performance reviews, and termination of employees as needed.Performs all other duties as assigned. Required Skills and Experience:Education / Licensure / Experience:-Bachelor’s degree in Communications or -Marketing required; MBA strongly preferred.-Minimum 10 years of experience in a Marketing -Communications position within the high-tech industry.-Prior experience in day-to-day management of external agencies with the proven ability to drive measurable improvement on their performance.-Prior experience managing advertising agency. Required Knowledge, Skills and Abilities:-Exceptional writing and presentation skills. Direct copy writing and creative development experience is desirable.-Strong technical background.-Excellent communication skills, both written and verbal, including public speaking.-Proven leadership skills with the ability to engage and motivate staff.-Proficient Microsoft Office Suite skills.Strong attention to detail and superior project management skills while performing in a cross-functional environment handling multiple priorities.-Ability to travel up to 20%; domestic and international. At PPC we trust in our people, products, and direction which allow us to cultivate a winning environment bringing us to where we are today. As the industry leader, we not only value the customer, but we make it a point to treat each employee like family. By fostering a good work-life balance, offering training opportunities, education assistance, excellent medical benefits, wellness initiatives, and much more, we attract and retain high-level talent to help us grow our business. A career at PPC is much more than a job; it’s an opportunity. These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability, or protected veteran status.