Director of Golf Club Fitting & Sales

Urban Golf Performance (UGP)
Irvine, CA (In-Person | Travel Required)

About Urban Golf Performance

Urban Golf Performance (UGP) is building the highest-end, most integrated golf performance company in the world.

We combine coaching, fitness, recovery, and club fitting under one roof to train everyday golfers like Tour-level athletes. With multiple locations and aggressive expansion plans, we are scaling quickly and looking for leaders who want to help build something meaningful.

This is not a maintenance role — this is a build and scale role.

The Opportunity

We are looking for a Director of Golf Club Fitting & Sales to build, lead, and scale our entire club fitting and club sales division.

This person will be responsible for:

• Building a world-class fitting and sales system


• Driving $750K–$1M+ in club revenue per location


• Training and developing our team to confidently sell premium equipment


• Creating structure, consistency, and accountability across all locations

You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business.

Core Responsibilities

1. Build & Scale the Club Fitting Business

• Develop and implement a clear, repeatable fitting system across all locations


• Drive club sales performance across all departments (coaching, fitting, etc.)


• Establish best practices for:




• Fitting flow and experience


• Product recommendations


• Pricing and packaging strategy




• Ensure every location is positioned to hit $750K–$1M+ in club revenue annually

2. Sales System & Training

• Build a club sales playbook that integrates into the UGP client journey


• Train coaches and fitters on:




• How to present equipment confidently


• How to connect performance to product


• How to close club sales naturally within sessions




• Eventually expand into broader sales training across departments

3. Team Leadership & Hiring

• Recruit, hire, and develop dedicated club fitters at each location


• Oversee performance and accountability of all fitters


• Elevate the sales capability of every coach on staff


• Set clear expectations, KPIs, and performance standards

4. Demo Matrix & Equipment Management

• Own and maintain demo matrices across all locations


• Ensure setups are:




• Simple


• Organized


• Easy for coaches to use




• Continuously optimize equipment offerings based on performance and demand

5. Build Shop Collaboration

• Work directly with the build shop to ensure:




• Efficient turnaround times


• High-quality builds


• Clear communication between fitting and build teams




• Provide feedback and direction on systems and processes


• Maintain authority to improve or restructure operations if needed

6. Vendor & Manufacturer Relationships

• Build and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.)


• Ensure UGP is positioned as a premium partner within the industry


• Align product availability with business needs

KPIs & Success Metrics

This role is highly performance-driven. Success will be measured by:

• Club Revenue per Location: $750K–$1M+


• Attach Rate: % of clients purchasing clubs after assessments


• Revenue per Assessment


• Fitting Close Rate


• Gross Margin: 25–40%


• Build Turnaround Time


• System Adoption Across Locations

What We’re Looking For

Experience

• Proven experience in club fitting, golf equipment, or related industry


• Strong background in sales and revenue generation


• Experience building and scaling systems (not just maintaining them)


• Experience managing and developing a team

Profile

• Combination of:




• Golf industry knowledge


• High-level sales leadership




• Systems thinker who can turn chaos into structure


• Strong communicator who can train and influence others


• Competitive, driven, and comfortable being held accountable to numbers

Non-Negotiables

• Has built or significantly improved a system before


• Has managed people and driven performance


• Comfortable operating in a fast-paced, high-growth environment


• In-person presence required (no fully remote candidates)

Compensation

• Base Salary: $100,000 – $200,000


• Performance-Based Incentives: TBD (tied to revenue, KPIs, and growth)


• Long-term upside for the right candidate as the business scales

Work Environment

• Primarily based out of our corporate office (Irvine)


• Regular travel to:




• UGP University (El Segundo)


• Other UGP locations


• Out-of-state locations annually




• Hands-on, in-person leadership role

Why This Role Matters

This is one of the most important hires in the company.

Club fitting and equipment is a massive opportunity for UGP — but only if it’s done at a world-class level with structure, consistency, and strong leadership.

If you’re looking to:

• Build something from the ground up


• Have real ownership and impact


• Be part of scaling a premium brand

This is that opportunity.