The Director of Growth & Admissions will be responsible for driving growth across markets, service lines, and referral channels. This role will oversee the referral-to-admission process, strengthen alignment between Admissions, Intake, Marketing, and Business Development, and ensure qualified opportunities are converted into active cases quickly and efficiently.
The role requires a leader who can combine operational discipline with business development, relationship management, and data-driven execution.
Key Responsibilities
Oversee the full referral-to-admission process and improve conversion of qualified referrals into active cases
Identify and resolve bottlenecks that delay admissions or start of care
Strengthen collaboration between Admissions, Intake, Marketing, and Business Development
Track referral volume, conversion rates, start-of-care timelines, lost opportunities, and lead quality
Monitor referral source performance and identify which channels are producing the strongest results
Build and strengthen relationships with facilities, hospitals, physicians, community organizations, and other referral partners
Identify new growth opportunities across markets, service lines, partnerships, grassroots outreach, and digital channels
Support expansion into new service areas, territories, and states
Develop clear growth plans with ownership, timelines, and measurable outcomes
Report growth trends, challenges, and recommendations to leadership
Ideal Candidate
The ideal candidate is a growth-minded healthcare leader with experience in admissions, intake, business development, operations, or referral management. They should be comfortable working with teams, referral partners, and performance data, and should understand how to turn growth opportunities into active cases.
This person must be able to create urgency, improve processes, hold teams accountable, and build strong referral relationships.
Qualifications
Experience in admissions, business development, growth, operations, or healthcare leadership
Home care, healthcare services, managed care, or related industry experience preferred
Strong understanding of referral management and admissions processes
Ability to build and maintain referral relationships
Strong analytical, communication, and leadership skills
Experience managing cross-functional initiatives and stakeholders
Measures of Success
Increased referral conversion rates
Faster start-of-care timelines
Reduced referral leakage and avoidable delays
Improved referral source performance tracking
Stronger collaboration between Admissions, Intake, Marketing, and Business Development
Growth in referral volume, lead quality, partnerships, and active cases
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