Director of Growth & Innovation

Director of Growth & Innovation

Location: New York, NY
Reports to: SVP, Subscriptions

Base Comp: $160K-$170K

 
About the Daily Mail

The Daily Mail is one of the world’s most recognized media brands, reaching millions of readers daily across digital, mobile, and print platforms. Known for its bold journalism and global reach, the Daily Mail continues to innovate in the digital landscape with a focus on storytelling, audience growth, and engagement. Our U.S. business represents a critical growth engine as we expand our digital presence and build new revenue models for the future.

Overview

We are seeking a subscriptions Director of Growth & Innovation to drive meaningful progression of our US digital subscription business building avenues for new entry points and fortifying subscriber value across the entire customer journey. 

This role sits at the intersection of strategy, experimentation, and execution—focused on how readers discover, value, pay for, and stay engaged with our journalism over time. It is ideal for a strategic growth leader who understands how acquisition, engagement, retention, and monetization work together. You will develop and activate new ideas for growing subscriptions that expand reach through non-traditional acquisition models. You will leverage data and technology to build partnerships, bundles, and audience programs that personalize experiences at scale, and increase value for our audiences—all within a trusted, well-established daily news organization

Key Responsibilities

• Explore and deliver innovative partnerships and bundled offerings that expand audience reach 


• Identify and validate new growth levers for subscriptions, such as AI-driven systems 


• Implement strategy and execution of those levers through pilots and scaled programs. 


• Identify friction points and unmet needs in the reader journey and turn them into product or growth opportunities. Develop new concepts to bring them to life. 


• Build processes and frameworks that make growth experimentation repeatable and scalable.


• Use data, research, and audience insights to inform decisions.


• Understand the customer journey and steer requirements of CDP segments and journey for optimized and seamless experience 


• Translate learnings into clear recommendations that influence leadership decisions

How You’ll Work

• Curious, hypothesis-driven, and comfortable identifying high potential test ideas 


• Equal parts strategic thinker and hands-on builder


• Collaborative and influential, able to move work forward without direct ownership of every lever


• Focused on velocity as much as performance metrics


• Grounded in the realities of a daily news cycle, but oriented toward long-term transformation 

Qualifications

• 8+ years of experience in partnerships or subscriber growth, and digital strategy. 


• Experience forming and managing strategic partnerships tied to subscriber growth 


• Demonstrated success driving net-new paid subscriber growth through non-traditional or innovative acquisition approaches (e.g., partnerships, bundles,  or audience programs) 


• Strong understanding of the full subscription funnel and lifecycle, with the ability to design growth initiatives that balance acquisition scale with subscriber quality


• Hands-on experience working with a Customer Data Platform (CDP)and first-party data to build segments, activate audiences, and inform growth strategy 


• Proven ability to translate audience insights and experimentation into scalable growth programs


• Familiarity with paywalls, offer strategy, and subscription analytics 


• Experience developing and evaluating growth hypotheses, pilots, and tests in an evolving environment 


• Ability to collaborate effectively across Editorial, Product, Marketing, Data and Audience Insights 


• Strong analytical and creative skills 


• Excellent communication skills, including the ability to clearly articulate ideas, tradeoffs, and recommendations

Preferred

• Experience at a digital news publisher, media company, or subscription-based business


• Exposure to experimentation frameworks, audience research, or behavioral analytics


• Passion for journalism and audience trust

Our Commitment

The Daily Mail is committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability. We are a Disability Confident Committed employer and will provide reasonable accommodations during the recruitment process as needed.