Director of Growth Marketing

Hey! We’re The HOTH.

Our name stands for Hittem’ Over the Head – in other words, to bludgeon with awesomeness.

It can be used as a noun (as in our product, or brand), or as a verb (to HOTH someone or HOTH something). And it’s how our clients refer to one of the world’s top Digital Marketing companies.

About The Position:
Alongside The HOTH, our parent company, Next Net Media, owns several other sister companies. We're looking for a dynamic Director of Growth Marketing to not only help The HOTH continue to soar, but all of Next Net Media.

As the Director of Growth Marketing, you'll lead our marketing team as we achieve key objectives, including lead generation, account sign-ups, and revenue growth.

Your expertise will help us shape our marketing strategies, continue to focus on performance metrics, and establish a consistent plan for sustained success.

Some day-to-day responsibilities include:

Crafting and executing growth strategies uniquely tailored to each of our brands
Taking charge of our website's strategic direction, with a focus on enhancing user engagement
Planning, scheduling, and managing monthly webinars with the Marketing Director, integrating them into our broader content strategy
Orchestrating promotional activities
Working in tandem with external agencies to refine and improve key metrics such as Cost Per Lead (CPL) and Cost Per View (CPV), New Users, Cost Per Account Signup, and ROAS
Collaborating with the Email Marketing Manager to develop a monthly calendar that effectively balances customer acquisition and retention
Innovating and improving e-commerce strategies to increase a la carte purchases such as Link Outreach, Technical SEO Audit, and Link Insertions
Partnering with the brand team to create impactful ads, lead magnets, landing pages, and email campaigns
Monitoring, analyzing, and reporting on key performance indicators to gauge success and guide future strategy adjustments

This is a remote, full-time opportunity available to U.S. Residents.

Skills/Knowledge You MUST Have:
Proven Growth Experience with brands in B2C or B2B
Experience in managing SEO, email marketing programs, Paid Ads, and Data Analytics
Knowledge of creating, growing, and scaling Lead Generation and Book A Call funnels
Experience with Looker Studio building dashboards
In the weeds tasks/experience is a must, including but not limited to:

Ad Creation
Offer Creation
Marketing Strategy
Tracking Setup (GA4, GTM, Server-Side)
Funnel Builds
Zapier
Calendly/Chili Piper or a similar tool
Extremely detailed and organized.
G-Suite
Asana
Hotjar
Webinar software
CRM Knowledge is needed.
Salesforce knowledge is a plus
SEO
Data interpretation
Project management
Task execution
Problem-solving
The role is also best suited for a multi-faceted marketer who can create and implement new strategies to grow the business.

The Director of Growth Marketing will lead the marketing operations of distinct brands under the Next Net Media umbrella. This role is responsible for daily oversight of these brands' marketing activities, coordinating closely with sales and product teams.

Here are some reasons you want to work with us:

We’re awesome. 100% results-driven. No bullshitters.
Our parent company has been voted one of Tampa Bay's Best Places to Work for the last five years in a row by the Tampa Bay Business Journal.
We are a driven, successful, fun company that is experiencing insane growth.
We are on the leading edge of innovation for Digital Marketing products and services with a very successful history of mergers and acquisitions.
We love to promote from within.
We have a cool office environment in downtown St. Pete - voted one of Tampa Bay's Coolest Office Spaces by the Tampa Bay Business Journal
Our compensation package is very competitive. We’re talking:

401k
Healthcare
Paid Vacation, Sick Days, and Holidays
$50/month Wellness Stipend
Monthly Bonus Opportunities
Charity Donation Opportunities
Dog-Friendly Office
& more you can read on our

Careers Page!

The salary range for this position is $85,000 - $95,000 per year dependent on experience and skills, plus annual bonuses at 4% of base pay.

Application:
Please fill out the application form and attach your resume.

In your responses, tell us a bit about yourself, why you're interested in this role, and include the word 'banana' somewhere (bonus points for creativity!).

*The HOTH does not and will not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, political affiliation, or military status in any of its activities or operations.

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