Director of Integrated Video

We are seeking a Director of Integrated Video to lead our national and local television planning and buying. In this role, you will be responsible for building a cohesive video practice where television and digital video (CTV/OLV) are planned and bought in lockstep to deliver results. You will work collaboratively with the VP of Media & Connection Strategy to shape the vision of the department and operational standards that reflect our high-performance, employee-owned culture. 

This role requires a deep understanding of how television and digital video work together to propel brands forward and expertise in both national and local television planning and buying.  The ideal candidate is a passionate expert who understands the nuance of media strategy, has experience leading planning and buying teams and can connect measurement systems to video plans to showcase the impact for our clients. Proven team leadership, buying practice development and deep client consultation experience are important criteria for success in this role.   

JOB DUTIES:  

Media Leadership:  

• Enhance agency video planning practice in regard to local and national television while integrating with digital video and broader full funnel tactics to deliver comprehensive integrated plans  

• Develop buying best practices across local and national linear television  

• Ensure strategic vision and work is understood and visible to the industry, the clients and the broader agency.  

• Promote Collective Measures’ brand via blog posts, case studies, and speaking engagements.  

• Connect media efforts to performance metrics in conjunction with media and advanced analytics leaders 

• Advise on tool needs, manage budget and assess usage.  

Client Leadership:  

• Engage key clients as a media leader and linear expert 

• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies.  

• Support broader media team at key client planning and buying moments, integrated planning meetings, upfronts, buy summaries, and QBRs.  

Revenue Enhancement:  

• Continuous focus on revenue retention, increasing product adoption and media spend.  

• Support internal Collective Measures marketing efforts as a key contributor.  

• Participate in new business processes + pitches; inspire new business efforts.  

Team Leadership & Development:  

• Collaborate with strategy, brand and performance media leaders to drive best in class video and media strategy.  

• Foster a culture based on teamwork, collaboration, and intellectual curiosity.  

• Motivate, lead, and manage internal team members, working collaboratively to deliver work that meet our clients’ business objectives.  

• Maintain a focus on employee development, mentorship and coaching, incorporating regular feedback for all team members; foster close collaboration with individual team leaders.  

QUALIFICATIONS:  

• Bachelor’s degree, concentration in business, marketing, or advertising preferred; MBA or master’s degree is a plus  

• 12+ years of progressive levels of responsibility in media planning, buying with a focus on television, and 4-7+ years of demonstrated success in managing and leading people  

• Proven experience in delivering clear, strategic presentations to marketing executives  

• Demonstrated experience in managing a department and developing key talent  

• Understanding of cross channel paid media planning and buying with a focus on video 

• High competency level in MS Office with specific strengths in Excel and PowerPoint; comfort with various media tools, such as Nielsen, programmatic and contracting software  

• Able to work independently and balance multiple tasks  

PHYSICAL/ COGNITIVE REQUIREMENTS: (without accommodation or with reasonable accommodation)  

• Must be able to speak and read English proficiently;  

• Must be able to sit for extended periods of time;  

• Must be able to use a keyboard and a telephone.  

_PAY TRANSPARENCY + EXCELLENT EMPLOYEE BENEFITS

The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $120,000 to $140,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:

• Participation in the Employee Stock Ownership Plan


• Comprehensive health insurance plan options, including 100% paid plan


• Employee dental, life and disability coverage, 100% paid


• Participation in 401(K) Plan with generous employer match


• Generous paid parental leave


• Generous PTO policy, including 11 paid holidays per year


• Employee wellness stipend + home office stipend


• Commuter stipend (for hybrid employees)

ABOUT COLLECTIVE MEASURES  

Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. 

We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are.  

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.