Director of Leasing

Director of Leasing

The Director of Leasing is responsible for developing and implementing strategic marketing plans for properties, including managing budgets and analyzing data to optimize performance. Key responsibilities include overseeing marketing operations, managing staff, and ensuring a positive resident experience. The role requires strong leadership, data analysis, and relationship management skills, including frequent client and onsite property engagement.

Essential Duties & Responsibilities

• Establishing and Maintaining Client Specific SOPs


• Tech Stack Alignment, Integration, and Training Coordination
  
  
  
  • MarTech
  
  
  • CRM
  
  
  • Reputation Management
  
  
  • Customer Journey Mapping
  
  
  
  


• Reporting Cadence - Key KPI Tracking/Reporting
  
  
  
  • QTRLY: Symposium Type Recap
  
  
  • Monthly: Marketing Reporting (tracking to budget)
  
  
  • Bi-Weekly: Property Onsite/Local Efforts
  
  
  • Weekly: Leasing Performance Reporting
  
  
  
  


• Client Call Cadence/Coordination
  
  
  
  • Marketing
  
  
  • Leasing
  
  
  • Pricing in collaboration with Ops
  
  
  
  


• VLC Programming & Management


• Coordination with Portfolio Manager for Leasing Performance Tracking
  
  
  
  • Proactive Forecasting
  
  
  
  


• Management of key/critical assets


• Resident Experience & Retention Tracking
  
  
  
  • Sentiment
  
  
  • Reputation
  
  
  • Attrition / Lease Trade Out
  
  
  
  


• People Management
  
  
  
  • Direct Oversight of Dedicated Marketing Managers
  
  
  • Collaborative Oversight of Shared Marketing Managers
  
  
  • Marketing Budget Forecasting & Tracking
  
  
  
  


• Frequent Travel to Properties

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.

#LI-Hybrid