Company Overview:
Guidon Design is a Service-Disabled Veteran-Owned Small Business. We are a leader in sustainable Architecture+Engineering. As multidisciplinary designers, we collaborate to develop creative, cost-effective, and sustainable solutions that help meet our clients’ goals. Our services include Architecture, Interior Design, Sustainability Consulting & Designing, Civil Engineering, Structural Engineering, Mechanical Engineering, Electrical Engineering, and Plumbing Design. Project types include healthcare, government, housing, federal and education facilities. We elevate our communities through the design and development of our projects. Our reputation for design excellence is created by our ability to solve complex challenges with clear solutions, while being responsive to how the space will impact people and their communities. We exist to improve lives and empower people!
Throughout your time with Guidon, you will be provided with the opportunity for hands-on experience in your area of study. In our dynamic, energetic, and fast-paced office environment, you will work right alongside our company leaders to gain valuable knowledge on complex, meaningful, and impactful projects.
Primary Purpose:
The Director of Marketing is accountable for the strategy, performance, systems, and continuous improvement of Guidon's marketing function. The role leads brand strategy, market visibility, pursuit excellence, marketing technology, and organizational capability development while partnering with Market Leaders, Practice Leaders, Business Development, and Operations to advance firm growth objectives. The Director establishes the marketing frameworks, tools, resources, and standards that enable consistent brand stewardship, effective pursuits, meaningful client engagement, and scalable growth across all markets.
Qualifications:
- Bachelor's degree in Marketing, Communications,
- Business, or related field.
- 12+ years of progressive marketing experience, including leadership responsibilities.
- Experience developing and executing marketing strategies, brand initiatives, and growth programs.
- Experience managing CRM platforms, marketing technology, reporting, and analytics.
- Demonstrated success partnering with business leaders to support growth initiatives and pursuit success.
- A/E/C, professional services, or relationship-based B2B marketing experience preferred.
Skills / Qualities:
- Strategic thinker who connects marketing initiatives to business goals.
- Strong business acumen and growth mindset.
- Collaborative leader who builds trusted partnerships across the organization.
- Effective storyteller capable of translating technical expertise and project outcomes into compelling narratives.
- Data-driven decision maker who uses reporting and analytics to guide strategy.
- Strong written and verbal communication skills.
- Proactive, solutions-oriented, and adaptable.
- Ability to develop people, processes, and organizational capability.
Responsibilities:
- Marketing Strategy + Brand Leadership
- Develop and lead Guidon's annual marketing strategy, marketing plan, and budget.
- Establish and maintain brand positioning, messaging, visual standards, and storytelling frameworks.
- Increase market visibility and strengthen Guidon's reputation across target markets and industries.
- Lead market research, competitive analysis, and client insight initiatives to inform strategic decisions.
- Ensure alignment between marketing efforts, market growth plans, and firmwide strategic priorities.
- Pursuit Excellence & Growth Enablement:
- Partner with Market Leaders, Business Development, and pursuit teams to improve pursuit strategy, differentiation, and win planning.
- Establish standards, tools, processes, and best practices supporting qualifications, proposals, interviews, and presentations.
- Maintain content libraries, project stories, resumes, case studies, and differentiators that support pursuit readiness.
- Develop organizational capabilities in strategic storytelling, client-focused communications, and interview preparation.
- Support strategic pursuits through market intelligence, messaging, thought leadership, and pursuit planning initiatives.
- Analyze pursuit outcomes and client feedback to improve positioning, messaging, and pursuit effectiveness.
- Marketing Systems & CRM:
- Own the strategy, governance, and effectiveness of Guidon's marketing technology and CRM systems.
- Establish data standards, reporting expectations, dashboards, and performance measures.
- Measure marketing's contribution to market visibility, client engagement, pursuit effectiveness, and business growth.
- Evaluate and improve marketing processes, workflows, and tools to increase efficiency and scalability.
- Leverage data and analytics to support informed decision-making and continuous improvement.
- Team Leadership:
- Lead and develop the Marketing Manager and marketing team through coaching, performance management, and professional development.
- Establish clear priorities, accountability, and performance expectations.
- Build a proactive, strategic, and growth-oriented marketing culture.
- Identify future marketing capabilities, resources, and organizational structures needed to support firm growth.
- Foster collaboration across Marketing, Business Development, Operations, and Market Leadership teams.
Evaluation Metrics:
- Wash the Dishes
- Steps in where needed to support strategic pursuits, marketing initiatives, and business priorities.
- Balances strategic leadership with a willingness to contribute directly when necessary.
- Supports a culture of shared ownership and collaboration across the firm.
- Lead Through Listening
- Seeks input from Market Leaders, Practice Leaders, Business Development, Operations, clients, and team members.
- Translates feedback and market insights into meaningful marketing priorities and actions.
- Creates an environment where ideas, lessons learned, and innovation are encouraged.
- Solve Problems Proactively
- Anticipates marketing, pursuit, brand, CRM, and resource needs before they become barriers to growth.
- Uses data, market intelligence, pursuit outcomes, and business insights to identify improvement opportunities and implement solutions.
- Continuously improves marketing systems, processes, content resources, and pursuit readiness.
- Follow-Up on Commitments
- Delivers on marketing priorities, strategic initiatives, and organizational commitments.
- Creates visibility into priorities, performance, risks, and resource needs.
- Holds the marketing team accountable for execution, ownership, and results.
- Build Organizational Capability
- Develops the people, systems, tools, and processes that strengthen Guidon's marketing and pursuit capabilities.
- Coaches team members and builds future marketing leadership capacity.
- Creates scalable infrastructure that supports long-term growth and organizational success.
Guidon's Core Behaviors:
- Wash the Dishes
- Do the small stuff. This mantra has guided our behaviors since our inception when literal dishes were the responsibility of everyone in the office. Helping one another permeates all areas of our culture.
- Follow-Up on Commitments
- Do what you say. Keeping our word is not only important externally, but internally as well. Commitments are made to ourselves, each other, and our clients. Whether it be in professional development goals, annual firm updates, or project kick-off meetings, following through is all about maintaining a culture of accountability.
- Solve Problems Proactively
- Come with solutions. Identifying a problem is crucial but engaging the problem with potential solutions is even better. We tackle issues head on and take ownership – leading the charge toward a resolution.
- Lead Through Listening
- Listen first, talk second. This is a guiding principle in how we interact with each other and our clients. It prioritizes empathy and assumes nothing.
Professional Development, Technical Education & Training:
- Establish annual education and training plans and goals for self.
- Meet or exceed professional standards of work.
- Actively pursue personal continuing education.
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