Director of Marketing

Title:  Director of Marketing

Department: Marketing   

Position Reports to: President and CEO

FLSA Status: Exempt

Salary Range: $80,000-$90,000 annually

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees are required to follow any other job-related duties assigned by their supervisor. This document does not create an employment contract implied or otherwise, other than an “at-will” relationship. We reserve the right to change its contents at any time. 

POSITION SUMMARY

The Director of Marketing leads SPCA Cincinnati’s brand and marketing strategy. This person builds the plan, leads the marketing team and resources, and also does the work. It’s a hands-on leadership role for someone who can set the vision and roll up their sleeves to bring it to life, so more animals find homes, more people use our services, and more neighbors get involved – especially as our services and locations grow.

RESPONSIBILITIES

Strategy and Results

• Develop and execute a marketing strategy that supports our growth, expanding services, multiple locations, and long-term goals


• Drive measurable results in adoptions, service use, fundraising participation, event attendance, and community engagement


• Set annual priorities and performance goals, and manage the marketing budget

Brand Management

• Keep SPCA Cincinnati’s identity cohesive across all locations, programs, and services


• Guide brand direction, visual identity, and core messaging


• Establish and maintain brand standards and guidelines


• Maintain final approval of all new and major campaigns, and oversee the approval process for marketing materials

Digital Marketing

• Lead website strategy, SEO, email marketing, digital advertising, and audience development


• Own paid media strategy and budget


• Lead social media strategy and reporting, working with the Social Media Manager


• Use analytics to guide decisions and improve results

Fundraising and Program Support

• Support Fund Development, which owns fundraising strategy and donor relationships


• Lead the marketing for fundraising campaigns, donor communications, and events


• Plan and lead the marketing for a future capital campaign


• Promote all SPCA services and program opportunities

Media Relations and Crisis Communications

• Lead proactive media outreach and build strong relationships with media contacts


• Support the CEO, who serves as spokesperson, with messaging for announcements and media opportunities


• Serve as a designated spokesperson for television, radio, and other media appearances as assigned, including when the CEO is unavailable.


• Develop crisis communications protocols and coordinate responses with leadership

Storytelling and Internal Communications

• Share the stories of our animals, staff, programs, and impact across all channels


• Strengthen employee communications so our team stays informed and connected


• Promote all SPCA services and programs

Team Leadership

• Build and lead an effective marketing function, including staff, contractors, vendors, and workflows


• Lead the Social Media Manager and other Marketing team members


• Select and manage outside agencies, consultants, and vendors


• Partner with other departments to keep marketing consistent across the organization


• Work independently, with regular updates to the CEO

Tracking and Reporting

• Track marketing results, campaign performance, and ROI against clear goals


• Regularly report on marketing progress and results to the CEO

Other duties as assigned

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related field


• 7 - 10 years of marketing experience, including strategy and budget ownership


• Experience with brand strategy and paid media


• Experience leading a team and managing agencies or vendors


• Strong project management skills, with the ability to juggle several priorities at once in a lean, fast-moving team


• Comfortable working at both the strategy level and the hands-on level


• Strong analytical skills, with the ability to turn data into decisions


• Excellent written and verbal communication


• Nonprofit experience, including fundraising content development is a plus

WORK SETTING
Work is primarily performed in an office business setting. The candidate will be required to work off site while supporting special events. Ability to sit in place for 2 to 3 hours at a time; Occasional lifting up to 35 lbs. with reasonable accommodations. May work in an area with a high noise level. Potentially subject to animal bites and scratches. Frequent walking, standing, bending and stooping. May be required to maintain availability when away from the shelter as directed by management. Periodically drives an SPCA vehicle to perform duties.  Expected to work extended hours as needed.