Director of Marketing

Director of Marketing

This position functions as both Marketing Director and Physician Liaison. 

Job Summary:

• Develops implements and directs programs designed to increase the market share and enhance the image of the hospital, products, and services to the public. 


• Identifies products and services to diversify the hospital through data, develops programs to heighten awareness of the community as to the quality and breadth of care available at the hospital. 


• The Director is the administrative liaison with the hospital auxiliary. 


• Assists the Chief Executive Officer (CEO) with the physician recruitment and retention program/liaison.


• The Marketing Director must be involved in the community at every level to always put the hospital and clinics in a positive view.  Marketing the hospital through any form a written, verbal, and technical media. 

Ensures the hospital and all service lines are clearly the best consumer choice by:

• Making weekly sales calls to physicians and other providers to promote products, services and remove barriers to using the hospital.


• Developing marketing plans for hospital, clinics and products and services.


• Serving as media spokesperson and develops media leads to promote the hospital and clinics.


• Developing internal and external communications tools.


• Planning, promoting, and coordinating PR activities.


• Analyzing strategic information to develop plans to address.


• Developing collateral materials for services.


• Coordinating with corporate advertising and direct mail campaigns.

Knowledge, Skills and Abilities: 

• Excellent verbal and written communication skills.


• Demonstrated experience managing media relations.


• Experience managing projects, people and budgets.


• Strong work ethic, self-directed, independent, and able to work with minimal supervision.


• Demonstrated experience working effectively and collaboratively as part of a team.


• Strong interpersonal skills and commitment to exceptional customer service.


• Ability to handle multiple, high-priority tasks efficiently and in a timely manner.


• Ability to maintain confidentiality.

Qualifications:

• 3-5 years of experience in Marketing and/or Public Relations. 


• Healthcare experience is strongly preferred.


• Bachelor's degree in marketing, business or administrative area required. 


• Proficiency in MS Word, Excel, PowerPoint required.


• Familiarity with Adobe design products preferred.

Benefits:

• Competitive salary and benefits package.


• Opportunities for professional development and advancement.


• Supportive work environment with a collaborative team.


• Comprehensive healthcare coverage.


• Retirement savings plan.


• Paid time off and flexible scheduling options.


• Student loan repayment program.

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