Director of Marketing - B2C

Company Overview:

• This is a 40+ year old, rapidly growing home improvement company servicing West Michigan
• They offer window, roofing, and bathroom remodeling services
• Torch Award for Ethics Winner
• Better Business Bureau accredited with an A+ rating

What is Being Offered:

• Flexible compensation, $80K-$100K base + bonus (total $140K-$170K+)
• Full benefits
• 401K with match & PTO
• Company vehicle + gas card
• Relocation assistance

What The Position is About:

• Oversee all marketing departments and lead generation strategies for the company (direct reports include a Brand & Media Manager, Canvassing Manager, Regional Retail & Events Managers, Brand Ambassador Manager, Call Center Leadership, and Recruiting/Training Leadership)
• Responsible for face-to-face marketing and expanding media lead generation
• Develop and implement new marketing strategies to continue steady growth
• Maintain marketing budgets, ensuring effective allocation of resources
• Manage marketing vendors and third-party relationships
• Develop and deliver reports on KPIs
• Track and review campaigns for improvement opportunities
• Maintain up to date on industry trends and developments that may affect the market

The Right Candidate Will Have:

• Proven marketing leadership experience within the home improvement industry
• Experience managing managers with strong people development skills
• Understanding of both face-to-face marketing and media lead generation