Director of Marketing, Endoscopy Systems & Portfolio Solutions

Job Title:

Director of Marketing, Endoscopy Systems & Portfolio Solutions

Reports To:

Vice President of Marketing

Location:

Columbia, MD (Hybrid)

Position Summary:

The Director of Marketing, Endoscopy Systems & Portfolio Solutions will lead the downstream marketing management activities and team responsible for Ambu's Endoscopy Displays and Peripherals franchise, along with cross-portfolio Marketing Programs support. The candidate will be responsible for building, organizing, and managing the cross-functional team, strategies, and execution required to ensure effective customer-centric marketing strategies associated with product launches, market adoption/share, revenue growth, and profitability in the displays business line. Additionally, the candidate will be responsible for cross-portfolio marketing and commercial support in key areas of sustainability, infection prevention, and service programs. This position is well suited for a highly organized, commercially driven leader with team building/developing skills applied with strategic-thinking and analytical approaches in marketing management and execution.

Essential Functions and Responsibilities:

Lead US market marketing efforts in Displays and Peripherals, along with other cross-franchise portfolio elements, including sustainability, infection prevention, and service programs
Build, organize, develop, and manage the marketing management team for Ambu USA Displays and Peripherals Franchise, and cross-portfolio marketing programs through close collaboration with medical segment (e.g. Urology, Pulmonology) commercial leaders in marketing and sales
Oversee the development and execution of marketing management activities; product launches, segment budgets, and annual strategic marketing plans in franchise areas and contribute as needed to the day-to-day performance - including brand awareness and equity in North America
Establish customer-centric field-based collaboration between Sales, Field Engineering, Corporate Accounts, and Finance for the development of new Displays marketing programs and launches
Continuously monitor and report on portfolio and team performance - including financial performance, key objective achievements, competitive landscape, and KPIs - and provide monthly/quarterly business reviews and insights to the Vice President of Marketing
Lead key cross-functional projects in building best practices in the product marketing management team
Summarize, qualify, synthesize, and review the marketing management tasks - such as ensuring business intelligence, product positioning/pricing, ongoing trends, promotional campaigns, sales support and tools, market opportunities, and business case/planning are managed, reported, and continuously improving by the marketing management team
Oversee the market communication plan and goals for product areas
Oversee Ambu's brand and ensure Ambu brand consistency in programs and Marketing communications, including trade shows and digital
Ensure highly collaborative KOL/consultant relationships and advisory boards are utilized productively and to the growth of the business line
Provide leadership/communication on business line and product performance inputs to Global Teams on North American market needs, requirements, and long term planning aspects
Lead team in sales support tools targeting all key stakeholders for the product area
Collaborate with sales management and other department management to ensure Marketing strategies and programs are effective and are communicated as needed
Oversee collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
Up to 40% travel related to customer fieldwork, tradeshows/courses, corporate accounts meetings, and sales/marketing events
Conduct business and maintain relationships according to Ambu's standards and values
Additional ad hoc duties, as needed
Qualifications /Experience:

Bachelor's degree in Marketing or related field, MBA a plus
Minimum of 8-10 years of experience in Healthcare Marketing, preferably in Medical Devices
Experience in Endoscopy Systems, Imaging/Displays, OR Technologies, EMR/EHR/PACS a plus
Excellent written, verbal and presentation communication skills
Ability to effectively build relationships and interface globally with cross functional partners
Strong project and program management skills
Leader of People - develops team members, utilizes team members to the best of their ability and creates a positive team environment
Ability to influence key stakeholders and partners at all levels of the organization.
Effectively build and maintain relationships with peers and colleagues across organizational levels and with the executive team - essential to this cross-functional heavy role
Experience with design, evaluation, validation of marketing strategies and programs
Consistently and effectively brings ideas, proposals and business cases forward for consideration
Expertise with Microsoft Office, especially PowerPoint and Excel
Experience with new product development and launches
Strong organizational and time management skills
Budget management experience
Strong ability to comprehend and analyze complex problems for business strategy
Experience supporting a direct sales force

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About Ambu

Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.

For more information, please visit ambu.com or follow us on LinkedIn.
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