Director of Marketing, US Advanced Wound Care Products

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Director of Marketing, US Advanced Wound Care Products

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locations

Fort Worth

US - Field

time type

Full time

posted on

Posted 4 Days Ago

job requisition id

R75337

Life Unlimited.

At Smith+Nephew we design and manufacture technology that takes the limits off living.

The Director of Marketing, US Advanced Wound Care Products, is responsible for overseeing the commercial development and activation of messages and tactics for the $150M US family of Wound Care foam dressings, pressure injury solutions, and skin care products including brands ALLEVYN◊, LEAF◊, and SECURA◊. This portfolio plays a critical growth role for one our key global franchises priorities, as well as helping form the long-term strategies for how customers can address pressure injuries, a critical challenge in hospitals and post-acute facilities today.
These brands are premium performance offerings to customers in acute care Hospitals, Wound Care Centers, Long Term, and Home Care channels. This role will be responsible for launching major growth initiatives each year with our field sales force, Channel Management, Key Accounts, Clinical Support Specialists, Medical Education.
What will you be doing?
Develop, own, and implement an integrated marketing plan designed to drive demand, engage the field sales force, improve messaging, and increase utilization of Smith & Nephew products. This includes:
Partner with other commercial and cross-functional teams to develop overarching brand strategy and the Annual Marketing Plans for products under his/her responsibility and the broader market opportunities.
Own annual and monthly business forecasting and product level demand planning, with the primary objective of ensuring forecast accuracy and product production schedules meet anticipated demand levels.
Work with Sales Training and Field Sales leaders to develop and execute short and long-term sales initiatives.
Partner with Strategic Accounts team to develop regional and national contracting targets, strategies and tactics.
Drive strategic product planning, product & clinical innovation pipeline and launch plans, and brand lifecycle management with Global Upstream marketing, supply and cross-functional partners.
Build key opinion leader support for efforts in market development, evidence generation, and peer education.
Provide business input on Reimbursement strategy for both commercial and government payor programs.
Lead development and approval of promotional materials and claims through the Promotional Review Committee.
Participate in customer field rides and programs to evaluate and understand market and customer needs.
Develop important brand KPI ’s,

analyze data

and

refine brand insights with Market Research and Sales Analytics.
Manage assigned A&P (Advertising & Promotion) and T&E (Travel & Entertainment) expenses within budget.
Remain compliant with internal SOPs including customer compliance, promotional review, and expense reporting.
Create and execute development plans for direct reports
Education
BA/BS Required, MBA is preferred
Marketing focus is preferred
What will you need to be successful?
10-15 years of combined Upstream and/or Downstream Marketing experience
5-10 years of medical device or hospital contracted product management experience
Experience with healthcare market development, including key opinion leader engagement and clinical education
Digital media, marketing analytics, and brand planning experience preferred
Team leadership experience, with direct management and development of a commercial team
Strong influence management and strategic leadership skills, with the ability to positively impact others
Energy and passion to deliver business commitments, with a track record of execution and results
Demonstrated ability to effectively present concepts and recommendations in executive audiences
Customer focused, with the ability to develop insights into customer needs and differentiated business values
Self-motivated, with strong organizational skills and the ability to prioritize multiple, conflicting tasks
Exceptional oral and written communication, ability to translate analytics into commercial insights and actions
Experience leading and building teams

Collaborative team player with strong interpersonal skills
You Unlimited.
Inclusion, Diversity and Equity - We are committed to welcoming, celebrating and thriving on Diversity! Learn more about Employee Inclusion Groups on our website (

https://www.smith-nephew.com/

)
Your Future: 401K Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
Your Wellbeing: We offer Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
Flexibility: Hybrid Work Model (For most professional roles)
Training: Hands-On, Team-Customized, Mentorship
Extra Perks: Discounts on fitness clubs, travel and more!
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place. Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart. Through a spirit of ownership and can-do attitude we work together to win. We’re a company of people who care about each other, about our customers and their patients, and about our communities. Together, we fulfill our shared purpose of Life Unlimited.
165 years of pioneering innovation requires a relentless focus on what’s next. We’re focused on you. You’re what’s next...Ready to take your career to the next level? Join our talent community for access to new job opportunities.

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