Director of Operations

Director of Operations – Fitness Franchise (Anytime Fitness)
Anytime Fitness

Job Summary

We are seeking a dynamic and driven Director of Operations to lead our fitness franchise locations to the next level of excellence. The ideal candidate is a passionate, strategic leader who thrives in a fast-paced environment and is committed to helping people live healthier lives through fitness. This role is responsible for driving operational excellence, leading high-performing teams, scaling club growth, and ensuring a world-class member experience. You will work closely with the ownership group to grow our footprint, profitability, and impact.

Key Responsibilities

Business Growth & Leadership

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  Oversee all club operations, including performance, profitability, and execution of business strategies.

  
  


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  Lead and develop Regional Managers, District Managers, Club Managers, and Personal Trainers to achieve company KPIs.

  
  


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  Ensure financial controls, operational standards, and member satisfaction are consistently met across all locations.

  
  


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  Foster a culture of excellence, accountability, and positive energy among staff at all levels.

  
  

Club Expansion & Acquisitions

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  Identify and evaluate opportunities for new club locations and acquisitions.

  
  


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  Lead the turnaround of under performing clubs and optimize operations for acquired locations.

  
  


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  Partner with ownership on strategic decisions around expansion and capital investment.

  
  

Sales & Revenue Development

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  Drive top-line revenue by supporting and coaching teams on sales techniques and goal achievement.

  
  


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  Leverage tools such as the Anytime Fitness App, body scanners, and heart rate monitors to promote training services.

  
  


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  Implement systems to increase lead conversion, training sales, and long-term member value.

  
  

Brand & Community Engagement

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  Serve as a key brand ambassador by establishing B2B relationships and community partnerships.

  
  


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  Oversee execution of national and local marketing campaigns, community outreach, and engagement strategies.

  
  


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  Encourage innovation and creativity in lead generation and promotion efforts.

  
  

Team Culture & Performance

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  Inspire, coach, and hold teams accountable to performance metrics and company values.

  
  


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  Create a supportive, fun, and results-driven environment for team members and leaders alike.

  
  


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  Use a data-driven approach to identify performance gaps and opportunities for coaching.

  
  

Operational Oversight

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  Monitor club performance metrics using reports and club management software.

  
  


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  Ensure completion of daily operations tasks including lead follow-up, social media engagement, cleanliness, member management, and billing support.

  
  


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  Standardize and improve systems and processes to optimize the member and staff experience.

  
  

Culture Champion

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  Model and promote a positive, high-energy culture of care, encouragement, and growth.

  
  


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  Inspire your team to deliver outstanding customer service and create an environment members want to be part of — and share with others.

  
  

Job Requirements

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  Bachelor’s degree required; advanced degree or certifications in fitness or business a plus.

  
  


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  Minimum 10 years of experience in regional or district management roles within the fitness industry.

  
  


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  Proven success in growing and managing high-performing teams.

  
  


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  Certified Personal Trainer or equivalent experience strongly preferred.

  
  


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  Strong background in sales, customer service, and operational leadership.

  
  


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  Technologically proficient and comfortable with fitness and CRM platforms.

  
  


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  Flexible schedule availability (early mornings, evenings, weekends) to support teams and members.

  
  


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  Must be coachable, adaptable, and thrive in a fast-changing environment.

  
  


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  High energy, self-motivated, and passionate about health and wellness.

  
  


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  Strong leadership, communication, and organizational skills.

  
  


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  Ability to lift and move up to 50 lbs and work in an active fitness environment.

  
  

Compensation & Benefits

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  Full-time position with competitive salary, based on experience.

  
  


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  Performance-based incentives and growth opportunities.

  
  


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  Reports directly to the business owners.

  
  

We are an Equal Opportunity Employer.
All qualified applicants will receive consideration without regard to race, religion, gender, sexual orientation, or disability status.