Director of Outreach - Homecare Sales

Job Title: Director of Outreach

Compensation: Base Salary + Commission

Location: Richmond, VA

About Us: ameriCARE of Greater Richmond is a dedicated non-medical senior homecare agency committed to providing compassionate and reliable care to seniors in our community. Our mission is to improve every life we touch – both caregiver and client. We are looking for a motivated and dynamic Director of Outreach to join our team and help us grow our client base.

Job Summary: The Director of Outreach will play a crucial role in expanding our reach and building relationships with potential clients, referral sources, and community partners. The ideal candidate will have a passion for senior care, strong communication skills, and a proven track record in sales and business development.

Core Responsibilities:

• Identify and target potential clients, referral sources, and community partners to generate new business opportunities.


• Develop and maintain relationships with healthcare providers, community organizations, and other key stakeholders.


• Conduct presentations and meetings to educate potential clients and partners about our services and the benefits of non-skilled senior homecare.


• Immediately contact warm leads to schedule an in-home meeting; Note leads can arrive outside of regular business hours


• Perform initial in-home meetings with new prospective customers


• Collaborate with the ACP Brands marketing team and third-party digital marketing vendor to create and implement effective marketing strategies and campaigns.


• Lead social media marketing campaigns


• Monitor and analyze market trends and competitor activities to identify opportunities for growth.


• Prepare and present sales reports, forecasts, and performance metrics to management.


• Attend industry events, conferences, and networking opportunities to promote our services and build brand awareness.


• Provide exceptional customer service and support to clients, ensuring their needs are met and exceeded.


• Develop and maintain a strong knowledge of payer knowledge – Veterans Aid & Attendance program, Long-Term Care Insurance, etc.

Occasional Responsibilities:

• Fill-in for caregiving shifts, as appropriate


• Recruit for open caregiver roles


• Assist Administrative Manager with office responsibilities


• Assist in company initiatives like Valentine’s Day gifts for caregivers or holiday gifts for customers

Qualifications:

• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field preferred, but not required.


• Minimum of 2 years of experience in sales, business development, or a similar role, preferably in the healthcare or senior care industry.


• Strong understanding of the senior care market and the needs of non-medical homecare clients.


• Excellent communication, negotiation, and interpersonal skills.


• Ability to work independently and as part of a team.


• Proficient in Microsoft Office Suite and CRM software.


• Valid driver's license and reliable transportation.

Personal Attributes:

• Passionate about providing quality care to seniors


• Self-motivated and goal-oriented


• Adaptable and able to thrive in a fast-paced environment


• Strong organizational and time-management skills


• Compassionate and empathetic